Gupshup
Gupshup: A broad multichannel platform for teams running complex chatbot programs. Ranked #7 of 32 in SMS Chatbot Software by our editors (8.4/10); pricing: Paid; best for large multichannel chatbot programs.
At a glance
- Editor score8.4 / 10
- PricingPaid
- Best forLarge multichannel chatbot programs
- Free planNo
- Paid from$0.001/unit usage-based
- Facts checked20 Sep 2026
Where it wins
- Deploys across SMS, WhatsApp, Instagram, RCS, and web or app channels
- Combines visual flow building, AI agents, routing, and human escalation
- Supports rich messages, event-triggered campaigns, and agent assistance
Where it doesn't
- Pricing is centered on pay-per-message WhatsApp API usage
- The broad feature set may exceed the needs of single-channel teams
- Implementation spans chatbot flows, integrations, routing, and live support
Our verdict on Gupshup
Gupshup is a conversational AI and messaging platform for businesses building automated marketing, commerce, customer service, and support experiences. Its Bot Studio provides low-code and no-code flow building, while AI agents can handle workflows across SMS, WhatsApp, Instagram, RCS, and web or app channels. Human-agent escalation and specialised routing extend conversations into live support, making the product suited to organisations coordinating multiple channels and service paths.
Its platform fit is a major strength. Gupshup connects with CRM systems, commerce platforms, support tools, ERPs, and payment gateways, giving teams options for tying conversations to business operations. Rich message nodes include text, images, lists, quick replies, carousels, documents, and video. Campaigns can start from customer or third-party events, while agent-assist features provide chat assignment, customer history, summaries, and suggested responses. This breadth supports programs that need automation, messaging, commerce, and human follow-up in one operating model.
Pricing deserves careful attention to the intended channel mix. According to the vendor's pricing page, WhatsApp API usage is priced per message rather than through a monthly chatbot-builder plan. That structure may suit message-led programs, but teams planning substantial SMS activity should evaluate the commercial model directly with Gupshup. Choose Gupshup when multichannel delivery, AI agents, rich messaging, integrations, and escalation are central requirements. Smaller teams seeking a focused SMS chatbot with a simple monthly plan may prefer a narrower product.
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Gupshup pricing
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Gupshup fact sheet
| Free plan | No |
|---|---|
| Paid from | $0.001/unit usage-based |
| AI responses | Not verified |
| Workflow builder | Not verified |
| Two-way SMS | Not verified |
| Message limit | Not verified |
| Interactive menus | Not verified |
| MMS support | Not verified |
| API access | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Email, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 500+ integrations: Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach … See all → |
| Pricing | Paid (source) |
| Website | gupshup.ai |
| Facts checked | 20 Sep 2026 |
Gupshup integrations
Gupshup lists 500+ integrations on its own site — the 11 named here are the ones its pages call out.
- Salesforce Marketing Cloud
- MoEngage
- CleverTap
- Oracle Responsys
- WebEngage
- Bloomreach
- Braze
- Shopify
- Zendesk
- Freshdesk
- Zoho CRM
See all Gupshup integrations →
Alternatives to Gupshup
- ConvoCoreA flexible SMS automation platform with AI conversations, workflows, campaigns, and API access.9.3
- AthenaTextA focused SMS automation platform with AI replies, routing, compliance controls, and team handoff.9.1
- BoeiBoei suits CRM-heavy teams that need SMS automation across a broad integration ecosystem.8.9
See all Gupshup alternatives →
Gupshup vs the competition
- Gupshup vs ConvoCore
- Gupshup vs AthenaText
- Gupshup vs Boei
- Gupshup vs TextIt
- Gupshup vs Smobi
- Gupshup vs Evoriqa SMS AI Chatbot
Compare Gupshup with any tool side by side →
Also Ranked In
Gupshup is ranked in 16 of our directories; the 6 strongest besides SMS Chatbot Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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