Head-to-head · SMS Chatbot Software
TextIt vs Gupshup
TextIt leads on 0 checks, Gupshup on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreTextIt · 8.7/10
- Free trialonly TextIt
- Most featuresTextIt · 6 of 6
TextIt scores higher on our rubric for sms chatbot software: 8.7 against 8.4 out of 10; our editors rank them #4 and #7.
TextIt is the better fit for multilingual and multi-channel SMS programs. Gupshup is the better fit for large multichannel chatbot programs.
- TextIt fits best
Multilingual and multi-channel SMS programs
- Gupshup fits best
Large multichannel chatbot programs
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Side by side
| Feature | TextIt 8.7/10 Visit ↗ | Gupshup 8.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 8.4 |
| Ranking | #4 in SMS Chatbot Software | #7 in SMS Chatbot Software |
| Best for | Multilingual and multi-channel SMS programs | Large multichannel chatbot programs |
| Pricing model | Paid | Paid |
| Starting price | $25/mo | $0.001/unit usage-based |
| Free plan | — | — |
| Free trial | 90 days | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Live chat, Docs | Email, Docs |
| Integrations | 2,000+ integrations | 500+ integrations |
| Built for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features TextIt 6/6 · Gupshup 0/6 | ||
| AI responses | ✓ (best) | Not checked yet |
| Workflow builder | ✓ (best) | Not checked yet |
| Two-way SMS | ✓ (best) | Not checked yet |
| Interactive menus | ✓ (best) | Not checked yet |
| MMS support | ✓ (best) | Not checked yet |
| API access | ✓ (best) | Not checked yet |
| Specs | ||
| Message limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | TextIt is a web-based platform for building and operating interactive messaging workflows. Its drag-and-drop flow designer supports SMS and other channels, including Facebook and WhatsApp, while contact records, custom fields, groups,… Read the review → |
Gupshup is a conversational AI and messaging platform for businesses building automated marketing, commerce, customer service, and support experiences. Its Bot Studio provides low-code and no-code flow building, while AI agents can handle… Read the review → |
Strengths and trade-offs
TextIt — where it wins
- Drag-and-drop flows support SMS and other messaging channels
- AI classification, responses, summaries, and translation support
- REST API, webhooks, Zapier, and multiple AI integrations
Where it doesn't
- No free plan after the 90-day trial
- The paid plan covers 1,000 messaged contacts
- MMS availability depends on the connected channel
Gupshup — where it wins
- Deploys across SMS, WhatsApp, Instagram, RCS, and web or app channels
- Combines visual flow building, AI agents, routing, and human escalation
- Supports rich messages, event-triggered campaigns, and agent assistance
Where it doesn't
- Pricing is centered on pay-per-message WhatsApp API usage
- The broad feature set may exceed the needs of single-channel teams
- Implementation spans chatbot flows, integrations, routing, and live support
- TextIt8.7/10 · 90-day trial
A flexible SMS automation platform with strong flow design, AI, and integration options.
Visit TextItFull verdict → - Gupshup8.4/10 · Paid
A broad multichannel platform for teams running complex chatbot programs.
Visit GupshupFull verdict →
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All SMS chatbot software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update