Best Salesforce Marketing Cloud Account Engagement Alternatives in 2026
The top Salesforce Marketing Cloud Account Engagement alternatives are HubSpot Marketing Hub, Adobe Marketo Engage and Braze: 15 marketing automation software our editors would look at instead of Salesforce Marketing Cloud Account Engagement, in our ranking order.
Salesforce Marketing Cloud Account Engagement: A capable choice for Salesforce B2B teams, but annual pricing limits accessibility. Where it falls short: starts at $1,250 per org per month with annual billing.
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Best forTeams wanting broad automation with a free entry tier
A broad marketing automation suite with a free plan and visual workflows.
- Lead scoring
- Lead capture forms
- Customer journeys
9.4/10★★★★★Visit HubSpot -
Best forB2B enterprises needing account-based automation
A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.
- Lead scoring
- Lead capture forms
- Customer journeys
9.3/10★★★★★Visit Adobe Marketo -
Best forLarge teams needing cross-channel orchestration
A broad orchestration platform for large teams, with customized pricing and limited transparency.
- Lead scoring
- Lead capture forms
- Customer journeys
9.2/10★★★★★Visit Braze -
Best forEnterprise data-driven orchestration
A broad enterprise platform for governed data, journeys, activation and marketing decisioning.
9.1/10★★★★★Visit SAS -
Best forComplex Adobe-centered campaign operations
A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.
- Lead capture forms
- Customer journeys
- Email automation
9.0/10★★★★☆Visit Adobe Campaign -
Best forSmall teams wanting an all-in-one marketing suite
A broad marketing suite for small teams that need automation, campaigns, and analytics together.
- Lead scoring
- Lead capture forms
- Customer journeys
8.9/10★★★★☆Visit Zoho -
Best forSmall teams needing affordable multichannel journeys
A low-cost option for small teams that need multichannel marketing journeys.
- Lead scoring
- Lead capture forms
- Customer journeys
Free plan · paid from $15/mo (annual) · 21-day trial Our Freshmarketer verdict → Visit Freshmarketer8.8/10★★★★☆Visit Freshmarketer -
Best forEcommerce teams focused on behavioral marketing
A broad behavioral marketing platform for ecommerce teams running email, SMS, and push campaigns.
- Email automation
8.7/10★★★★☆Visit Klaviyo -
Best forEstablished teams needing deep campaign automation
A deep automation suite for established teams that do not need a free plan.
- Email automation
8.6/10★★★★☆Visit ActiveCampaign -
Best forSmall teams starting with email automation
A broad email automation suite with a practical free entry point for small teams.
- Email automation
8.5/10★★★★☆Visit Mailchimp -
Best forBudget-conscious teams wanting broad channels
Broad channel coverage and Zoho ecosystem integration at a low annual starting price.
- Lead scoring
- Lead capture forms
- Customer journeys
8.4/10★★★★☆Visit Zoho -
Best forEmail-first teams and ecommerce marketers
A broad email-first automation suite with ecommerce, landing pages, and AI tools.
- Email automation
8.3/10★★★★☆Visit GetResponse -
Best forTeams wanting free-to-enter CRM-connected automation
A CRM-connected automation platform with a free entry point and costly advanced tiers.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit HubSpot -
Best forOrganizations already using the Odoo ecosystem
A capable choice for organizations that already run marketing and customer data in Odoo.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit Odoo -
Best forTechnical teams wanting open-source automation
A flexible self-hosted automation suite with strong workflow and API capabilities.
- Lead scoring
- Lead capture forms
- Customer journeys
8.1/10★★★★☆Visit Mautic
Salesforce Marketing Cloud Account Engagement Alternatives: Common Questions
What is the best alternative to Salesforce Marketing Cloud Account Engagement?
HubSpot Marketing Hub: #1 in our Marketing Automation Software ranking, with an editor score of 9.4 out of 10. A broad marketing automation suite with a free plan and visual workflows.
Is there a free alternative to Salesforce Marketing Cloud Account Engagement?
Yes. HubSpot Marketing Hub, Freshmarketer, Klaviyo, Mailchimp and GetResponse have a free plan or a free tier (8 of the 15 alternatives on this page).
What is the cheapest paid alternative to Salesforce Marketing Cloud Account Engagement?
Of the alternatives here that publish a price, Zoho Marketing Automation starts lowest, at $14/mo.
Salesforce Marketing Cloud Account Engagement vs Each Alternative
| # | Tool | Free plan | Paid from | Email automation | Customer journeys | Lead scoring | Lead capture forms | Score |
|---|---|---|---|---|---|---|---|---|
| 17 | Salesforce Marketing Cloud Account Engagement | No | $1,250/mo | Yes | Yes | Yes | Yes | 7.9 |
| 1 | HubSpot Marketing Hub | Yes | — | Yes | Yes | Yes | Yes | 9.4 |
| 2 | Adobe Marketo Engage | No | — | Yes | Yes | Yes | Yes | 9.3 |
| 3 | Braze | — | — | Yes | Yes | Yes | Yes | 9.2 |
| 4 | SAS Customer Intelligence 360 | — | — | — | — | — | — | 9.1 |
| 5 | Adobe Campaign | No | — | Yes | Yes | — | Yes | 9.0 |
| 6 | Zoho Marketing Plus | No | $25/user/mo | Yes | Yes | Yes | Yes | 8.9 |
| 7 | Freshmarketer | Yes | $15/mo | Yes | Yes | Yes | Yes | 8.8 |
| 8 | Klaviyo | Yes | — | Yes | — | — | — | 8.7 |
| 9 | ActiveCampaign | No | — | Yes | — | — | — | 8.6 |
| 10 | Mailchimp | Yes | — | Yes | — | — | — | 8.5 |
| 11 | Zoho Marketing Automation | No | $14/mo | Yes | Yes | Yes | Yes | 8.4 |
| 12 | GetResponse | Yes | $15.58/yr | Yes | — | — | — | 8.3 |
| 13 | HubSpot Landing Pages | Yes | — | Yes | Yes | Yes | Yes | 8.2 |
| 14 | Odoo Marketing Automation | Yes | — | Yes | Yes | Yes | Yes | 8.2 |
| 15 | Mautic | Yes | €247.5/mo | Yes | Yes | Yes | Yes | 8.1 |
Guides on Marketing Automation Software
- Best Marketing Automation Tools Review 2026: Which Platform Fits Your Business?Aug 2026
- 24 Best Marketing Automation Tools for Small Businesses (2025): Use-Case Guide Updated August 2026Aug 2026
- How to Choose a Marketing Automation ToolOct 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update