Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement: A capable choice for Salesforce B2B teams, but annual pricing limits accessibility. Ranked #17 of 129 in Marketing Automation Software by our editors (6.3/10); pricing: From $1,250/mo (annual); best for salesforce B2B teams with account-based programs.
At a glance
- Editor score6.3 / 10
- PricingFrom $1,250/mo (annual)
- Best forSalesforce B2B teams with account-based programs
- Free planNo
- Paid from$1,250/mo
- Email automationYes
- Founded1999 · San Francisco, California, United States
- Facts checked20 Sep 2026
Where it wins
- Native Salesforce CRM synchronization and account-based marketing workflows
- Lead generation, nurturing, scoring, journeys, and qualification automation
- Advanced tiers add AI scoring, analytics, business units, and dedicated IP
Where it doesn't
- Starts at $1,250 per org per month with annual billing
- Higher tiers reach $15,000 per org per month
- Its strongest fit depends on the Salesforce ecosystem
Our verdict on Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement is a B2B marketing automation platform for marketing and sales teams. It combines landing pages and forms with personalized email journeys, prospect nurturing, automation rules, completion actions, lead scoring and grading, analytics, and Salesforce CRM synchronization. Account-based marketing workflows make it particularly relevant to Salesforce B2B teams coordinating marketing and sales qualification around target accounts.
Pricing is structured across four annual-billing plans. Growth+ costs $1,250 per org per month and includes Marketing Cloud Next Growth Edition, Agentforce Campaign Creation, and lead nurturing and scoring. Plus+ costs $2,750 per org per month and adds the Marketing Cloud Next Advanced Edition, AI-Powered Scoring, and B2B Marketing Analytics. Advanced+ costs $4,400 per org per month and includes Business Units and a Dedicated IP Address. Premium+ costs $15,000 per org per month and adds Premier Success while including all capabilities. The paid-only structure and annual contract make this a substantial commitment before the higher-tier capabilities are considered.
Its ecosystem centers on Salesforce CRM, with additional connections to Data Cloud, Eventbrite, Google Ads, webinar integrations, Olark Chat, and bitly. The product is available through the web and API, and its published capabilities include email automation, customer journeys, forms, native CRM integrations, and a listed contact limit of 10,000. Salesforce teams that need synchronized engagement history, marketing analytics, lead qualification, and account-based workflows should find the feature set aligned with those needs. Teams seeking a lower-cost standalone tool, a free plan, or less dependence on Salesforce should consider an alternative.
Salesforce Marketing Cloud Account Engagement pricing
All 4 Salesforce Marketing Cloud Account Engagement plans and prices →
Salesforce Marketing Cloud Account Engagement fact sheet
| Free plan | No |
|---|---|
| Paid from | $1,250/mo |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Native |
| Included contacts | 10000 contacts |
| Deployment | Cloud |
| Platforms | Web |
| Support | Tickets, Community, Docs · 24/7 |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: Salesforce CRM, Data Cloud, Eventbrite, Google Ads, Webinar integrations, Olark Chat … |
| Pricing | From $1,250/mo (annual) (source) |
| Website | salesforce.com |
| Facts checked | 20 Sep 2026 |
Salesforce Marketing Cloud Account Engagement integrations
Salesforce Marketing Cloud Account Engagement lists 7 integrations on its own site.
- Salesforce CRM
- Data Cloud
- Eventbrite
- Google Ads
- Webinar integrations
- Olark Chat
- bitly
Alternatives to Salesforce Marketing Cloud Account Engagement
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.8
- HubSpot Landing PagesA CRM-connected automation platform with a free entry point and costly advanced tiers.8.2
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.8.1
See all Salesforce Marketing Cloud Account Engagement alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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