Best PubMatic Alternatives in 2026
The top PubMatic alternatives are Magnite, Index Exchange and OpenX: 15 supply side platforms our editors would look at instead of PubMatic, in our ranking order.
PubMatic: A cross-screen SSP combining header bidding, deal management and yield optimization. Where it falls short: pricing requires contacting sales..
Switching from PubMatic? For most supply side platforms buyers the best PubMatic alternative is Magnite, built for large publishers monetizing across channels. DT FairBid has a free plan, which PubMatic does not.
Why People Look for a PubMatic Alternative
- Pricing requires contacting sales
- Primarily aimed at mid-market and enterprise organizations
- Support channels are email and documentation
- No free plan — 1 of the alternatives below has it
Quick Picks by What You Need
- Best overallMagnite9.2
Large publishers monetizing across channels
Visit Magnite - Best free optionDT FairBid7.9
Has a free plan (PubMatic has none)
Visit DT FairBid
All 15 PubMatic Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forLarge publishers monetizing across channels
- Better than PubMatic:
- Editor score 9.2 vs 9.1
A multi-channel SSP with header bidding, deal workflows and yield tools.
- Header bidding support
- Private marketplace deals
9.2/10★★★★★Visit Magnite -
Best forPublishers prioritizing exchange and deal reporting
An established exchange with direct integrations, multiple deal types and detailed reporting.
- Header bidding support
- Private marketplace deals
9.0/10★★★★☆Visit Index Exchange -
Best forPublishers needing broad inventory and deal controls
OpenX gives publishers broad inventory, deal, targeting, auction, and reporting controls.
- Header bidding support
- Private marketplace deals
8.9/10★★★★☆Visit OpenX -
Best forPublishers seeking managed Prebid and contextual demand
A broad monetization toolkit centered on managed Prebid and contextual demand.
- Header bidding support
- Private marketplace deals
8.8/10★★★★☆Contact Media.net -
Best forPublishers monetizing CTV, apps and DOOH
A multi-format SSP for publishers monetizing web, app, CTV and DOOH inventory.
- Header bidding support
- Private marketplace deals
8.7/10★★★★☆Visit Admixer -
Best forPublishers seeking many demand integrations and formats
An omnichannel SSP with more than 60 DSP integrations, deal support and real-time reporting.
- Private marketplace deals
8.6/10★★★★☆Visit Azerion SSP -
Best forMid-market and enterprise publishers using header bidding
An SSP for publishers combining header bidding, auction controls and transaction-level reporting.
- Header bidding support
- Private marketplace deals
8.5/10★★★★☆Visit Adform -
Best forPublishers needing flexible auction paths and reporting
A multi-path exchange for web, mobile-app and CTV inventory with detailed reporting.
- Header bidding support
- Private marketplace deals
8.4/10★★★★☆Contact Sovrn -
Best forCTV and streaming video publishers
A video-focused monetization platform for CTV, streaming, and web video publishers.
- Header bidding support
- Private marketplace deals
8.3/10★★★★☆Visit Publica -
Best forPublishers seeking white-label monetization and buying tools
A broad SSP and self-serve DSP suite for publishers and teams that need white-label options.
8.2/10★★★★☆Visit Adtelligent -
Best forPublishers focused on contextual and high-impact video ads
A contextual ad platform connecting publisher inventory to video and high-impact campaigns.
8.1/10★★★★☆Contact GumGum -
Best forApp publishers seeking free mediation and unified auctions
- Better than PubMatic:
- Free plan
A free mediation platform combining SDK bidding, waterfalls, and unified auctions.
7.9/10★★★★☆Visit DT FairBid -
Best forEnterprise buyers seeking curated CTV supply paths
Direct CTV and digital supply paths with curated deals, reporting and quality controls.
- Private marketplace deals
7.5/10★★★★☆Visit Cadent -
Best forPublishers focused on programmatic audio monetization
Audio-focused SSP linking publisher inventory to programmatic demand and yield tools.
7.1/10★★★★☆Visit Triton Digital -
Best forRetailers building onsite and offsite media programs
A retail-focused platform for onsite, offsite and pilot in-store media programs.
6.9/10★★★☆☆Visit Microsoft
PubMatic Alternatives: Common Questions
What is the best alternative to PubMatic?
Magnite: #1 in our Supply Side Platforms ranking, with an editor score of 9.2 out of 10. A multi-channel SSP with header bidding, deal workflows and yield tools.
Is there a free alternative to PubMatic?
Yes. DT FairBid has a free plan or a free tier.
Why do people look for PubMatic alternatives?
Pricing requires contacting sales; Primarily aimed at mid-market and enterprise organizations; Support channels are email and documentation.
How do I switch from PubMatic?
Export your data from PubMatic (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel PubMatic.
How to Switch from PubMatic
- Export your data from PubMatic (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel PubMatic.
PubMatic vs Each Alternative
| # | Tool | Paid from | Inventory channels | Auction types | Header bidding support | Private marketplace deals | Ad formats | Score |
|---|---|---|---|---|---|---|---|---|
| 2 | PubMatic | CTV/OTT, online video, mobile app, mobile web, desktop web | real-time bidding (RTB), header bidding, unified auctions, private marketplace and programmatic guaranteed | Yes | Yes | display/banner, static display, video, outstream video, interstitial, rewarded video, native, rich media | 9.1 | |
| 1 | Magnite | CTV/OTT, display, online video, audio, native, digital out-of-home, mobile in-app | open auction, private marketplace, programmatic guaranteed | Yes | Yes | display, online video, audio, native, digital out-of-home, mobile in-app, CTV/OTT | 9.2 | |
| 2 | Index Exchange | web, mobile apps, streaming TV (STV) apps | first-price, fixed-price; private auctions/deals | Yes | Yes | banner, video (instream, outstream, rewarded where supported), native | 9.0 | |
| 3 | OpenX | Connected TV (CTV), display, video, mobile, digital out-of-home (DOOH), native | First-price, second-price | Yes | Yes | Display, video, mobile, native, connected TV (CTV), digital out-of-home (DOOH) | 8.9 | |
| 4 | Media.net | web, AMP, in-app | real-time auctions | Yes | Yes | display, native, video, text, push, image, rich media, expandable | 8.8 | |
| 5 | Admixer.SSP | desktop, mobile web, in-app, CTV, DOOH | open auctions, private marketplace (PMP), programmatic guaranteed | Yes | Yes | display, native, video, audio, rich media | 8.7 | |
| 6 | Azerion SSP | Web, app, connected TV (CTV), digital out-of-home (DOOH) | Yes | Display, native, video, audio, rich media | 8.6 | |||
| 7 | Adform SSP | video, in-app, desktop, native, mobile, rich media | real-time bidding; first-price; second-price; fixed-CPM deals | Yes | Yes | video, rich media | 8.5 | |
| 8 | Sovrn Ad Exchange | Web; mobile app; connected TV (CTV) | Header bidding; Amazon TAM; Google Open Bidding; server-to-server API; Nimbus; SpringServe; Publica; private marketplace deals | Yes | Yes | Display (banner); video; native (reporting dimension only) | 8.4 | |
| 9 | Publica | CTV/OTT streaming, web video (instream and outstream) | Price-based unified auction; programmatic deals; open auction demand | Yes | Yes | CTV/OTT streaming video; instream video; outstream video; VAST tags | 8.3 | |
| 10 | Adtelligent | display, video, native, audio, push, pop, search, CTV/OTT | 8.2 | |||||
| 11 | GumGum | CTV, online video, high-impact display, skins, Hang Time, Velocity, interactive formats, in-content, ad break, pause placements | 8.1 | |||||
| 12 | DT FairBid | Free | 7.9 | |||||
| 13 | Cadent Inventory Manager | CTV, digital | Yes | CTV, digital | 7.5 | |||
| 14 | Triton Digital SSP | 7.1 | ||||||
| 15 | Microsoft Retail Media | 6.9 |
Head-to-Head
- PubMatic vs Magnite
- PubMatic vs Index Exchange
- PubMatic vs OpenX
- PubMatic vs Media.net
- PubMatic vs Admixer.SSP
- PubMatic vs Azerion SSP
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update