Microsoft Retail Media
Microsoft Retail Media: Retail media campaign tools connect shopper audiences with Microsoft advertising channels. Ranked #25 of 27 in Cross-Channel Advertising Software by our editors (6.5/10); pricing: Pricing on request; best for retailers building Microsoft-connected media networks.
At a glance
- Editor score6.5 / 10
- PricingPricing on request
- Best forRetailers building Microsoft-connected media networks
- Supported channelsRetail
- Founded1975 · Redmond, Washington, United States
- Facts checked24 Sep 2026
Where it wins
- Supports onsite, offsite, and pilot in-store retail media
- Combines shopper targeting with closed-loop reporting and attribution
- Includes AI-assisted banner creative and machine-learning optimization
Where it doesn't
- In-store retail media is still marked as a pilot
- Pricing requires contacting Microsoft
- Its focus is retail media rather than broad cross-channel advertising
Our verdict on Microsoft Retail Media
Microsoft Retail Media gives retailers and advertisers tools to run retail media campaigns across retailer websites and apps, offsite placements, and a pilot in-store channel. It is aimed at retailers building media programs around first-party shopper data, as well as brands seeking product and brand placements through those programs. Microsoft says the service is available internationally and is powered by PromoteIQ. The published platform details describe cloud deployment and web access, with Microsoft Advertising Network connectivity.
Campaign capabilities include native product ads, audience targeting, AI-generated banner creative, and machine-learning optimization for campaigns and the marketplace. Retailers can also use white-label customizable platform configurations. Closed-loop reporting and omnichannel attribution are intended to connect campaign activity with outcomes across channels. Microsoft Advertising and Bing are named integrations, so the clearest fit is for organizations seeking alignment with Microsoft's advertising ecosystem; the listed channel scope is retail media, not a general-purpose set of advertising channels.
Pricing is handled through contact with Microsoft rather than published tiers, and prospects are directed to request a demo. The product details identify GDPR compliance and list email, chat, phone, community, and documentation support, alongside 24/7 support. The in-store component is explicitly a pilot, so retailers should treat that capability differently from onsite and offsite options. Retailers and brands planning data-led retail media campaigns may find the specialized focus appropriate; teams looking for broad channel coverage beyond retail media, or a publicly tiered plan to compare, should consider alternatives.
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Microsoft Retail Media pricing
Microsoft Retail Media fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Supported channels | Retail |
| Campaign automation | Yes |
| Conversion tracking | Yes |
| Creative management | Yes |
| API access | Not verified |
| Maximum channels | Not verified |
| Maximum ad accounts | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Live chat, Phone, Community, Docs · 24/7 |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: Microsoft Advertising, Bing |
| Pricing | Pricing on request |
| Website | about.ads.microsoft.com |
| Facts checked | 24 Sep 2026 |
Microsoft Retail Media integrations
Microsoft Retail Media lists 2 integrations on its own site.
- Microsoft Advertising
- Bing
Alternatives to Microsoft Retail Media
- AdRollManage, optimize, and measure web and social campaigns across connected ad channels.9.2
- Adobe Advertising CreativeA creative-focused platform for building, scheduling and optimizing personalized ads.9.0
- QuantcastPlan, activate, optimize, and measure campaigns across display, video, CTV, mobile, and audio.9.0
See all Microsoft Retail Media alternatives →
Also Ranked In
Microsoft Retail Media is ranked in 4 of our directories.
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Featured on iTechGuides
Microsoft Retail Media is listed in our Cross-Channel Advertising Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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