Best Microsoft Retail Media Alternatives in 2026
The top Microsoft Retail Media alternatives are AdRoll, Adobe Advertising Creative and Quantcast: 15 Cross-Channel advertising software our editors would look at instead of Microsoft Retail Media, in our ranking order.
Microsoft Retail Media: Retail media campaign tools connect shopper audiences with Microsoft advertising channels. Where it falls short: in-store retail media is still marked as a pilot.
Switching from Microsoft Retail Media? For most cross-channel advertising software buyers the best Microsoft Retail Media alternative is AdRoll, built for teams managing ads across social and web channels. On a budget, Choozle starts at $99/mo. Quantcast has a free plan.
Why People Look for a Microsoft Retail Media Alternative
- In-store retail media is still marked as a pilot
- Pricing requires contacting Microsoft
- Its focus is retail media rather than broad cross-channel advertising
Quick Picks by What You Need
- Best overallAdRoll9.2
Teams managing ads across social and web channels
Visit AdRoll - Lowest priceChoozle8.2
Paid plans from $99/mo
Visit Choozle - Best free optionQuantcast9.0
Has a free plan
Visit Quantcast
All 15 Microsoft Retail Media Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams managing ads across social and web channels
- Better than Microsoft Retail Media:
- Editor score 9.2 vs 6.5
Manage, optimize, and measure web and social campaigns across connected ad channels.
9.2/10★★★★★Visit AdRoll -
Best forTeams scaling personalized ad creative production
- Better than Microsoft Retail Media:
- Editor score 9.0 vs 6.5
A creative-focused platform for building, scheduling and optimizing personalized ads.
9.0/10★★★★☆Visit Adobe -
Best forAdvertisers planning and measuring cross-channel campaigns
- Better than Microsoft Retail Media:
- Editor score 9.0 vs 6.5
Plan, activate, optimize, and measure campaigns across display, video, CTV, mobile, and audio.
9.0/10★★★★☆Visit Quantcast -
Best forTeams combining programmatic, search, social, and direct
- Better than Microsoft Retail Media:
- Editor score 8.8 vs 6.5
A cross-channel DSP for teams managing programmatic, search, social, and direct media.
- API access
- Conversion tracking
- Creative management
8.8/10★★★★☆Visit Basis DSP -
Best forMid-market and enterprise omnichannel media buyers
- Better than Microsoft Retail Media:
- Editor score 8.7 vs 6.5
A broad enterprise stack for coordinated omnichannel buying, with contact-sales pricing.
- API access
- Conversion tracking
- Creative management
8.7/10★★★★☆Visit Adform -
Best forProgrammatic teams needing broad-format activation
- Better than Microsoft Retail Media:
- Editor score 8.6 vs 6.5
Broad-format programmatic activation with targeting, optimization and cross-channel attribution.
- Conversion tracking
- Campaign automation
8.6/10★★★★☆Visit StackAdapt -
Best forCommerce advertisers focused on product-led campaigns
- Better than Microsoft Retail Media:
- Editor score 8.5 vs 6.5
Commerce-focused ads pair product personalization with automated optimization and funnel measurement.
- API access
- Conversion tracking
- Creative management
8.5/10★★★★☆Visit Criteo -
Best forTeams focused on paid social campaign operations
- Better than Microsoft Retail Media:
- Editor score 8.4 vs 6.5
A paid social operations platform with automation, audience tools, creative analysis and reporting.
8.4/10★★★★☆Visit Skai -
Best forTeams automating social and digital campaign workflows
- Better than Microsoft Retail Media:
- Editor score 8.3 vs 6.5
A cross-channel ad platform combining campaign workflows, creative tools, optimization, and reporting.
8.3/10★★★★☆Visit Smartly -
Best forSmaller teams wanting broad channels at a clear entry price
- Better than Microsoft Retail Media:
- Editor score 8.2 vs 6.5
Broad cross-channel buying and reporting with a straightforward $99 monthly platform plan.
- API access
- Conversion tracking
- Creative management
8.2/10★★★★☆Visit Choozle -
Best forMid-market and enterprise teams managing multiple publishers
- Better than Microsoft Retail Media:
- Editor score 8.1 vs 6.5
A centralized workspace for reporting and optimizing campaigns across advertising publishers.
8.1/10★★★★☆Visit MarinOne -
Best forTeams analyzing Amazon campaign and journey data
- Better than Microsoft Retail Media:
- Editor score 7.9 vs 6.5
Amazon Marketing Cloud pairs SQL-based campaign analysis with privacy-controlled audience activation.
7.9/10★★★★☆Visit Amazon Ads -
Best forEnterprise buyers seeking omnichannel programmatic
- Better than Microsoft Retail Media:
- Editor score 7.9 vs 6.5
Centralizes programmatic planning, activation, optimization and measurement across channels.
7.9/10★★★★☆Visit The Trade Desk -
Best forEnterprise programmatic teams needing cross-device
- Better than Microsoft Retail Media:
- Editor score 7.8 vs 6.5
A cross-channel DSP built for teams managing programmatic campaigns across devices and formats.
- API access
- Conversion tracking
- Creative management
7.8/10★★★★☆Visit Viant DSP -
Best forTeams activating publisher deals without an external DSP
- Better than Microsoft Retail Media:
- Editor score 7.5 vs 6.5
A deal-curation and campaign-activation platform for teams buying Equativ inventory.
- API access
- Creative management
- Campaign automation
7.5/10★★★★☆Visit Equativ
Microsoft Retail Media Alternatives: Common Questions
What is the best alternative to Microsoft Retail Media?
AdRoll: #1 in our Cross-Channel Advertising Software ranking, with an editor score of 9.2 out of 10. Manage, optimize, and measure web and social campaigns across connected ad channels.
Is there a free alternative to Microsoft Retail Media?
Yes. Quantcast and Amazon Marketing Cloud have a free plan or a free tier.
What is the cheapest paid alternative to Microsoft Retail Media?
Of the alternatives here that publish a price, Choozle starts lowest, at $99/mo.
Why do people look for Microsoft Retail Media alternatives?
In-store retail media is still marked as a pilot; Pricing requires contacting Microsoft; Its focus is retail media rather than broad cross-channel advertising.
How do I switch from Microsoft Retail Media?
Export your data from Microsoft Retail Media (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Microsoft Retail Media.
How to Switch from Microsoft Retail Media
- Export your data from Microsoft Retail Media (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Microsoft Retail Media.
Microsoft Retail Media vs Each Alternative
| # | Tool | Free plan | Paid from | Campaign automation | Score |
|---|---|---|---|---|---|
| 25 | Microsoft Retail Media | Yes | 6.5 | ||
| 1 | AdRoll | No | 9.2 | ||
| 2 | Adobe Advertising Creative | No | 9.0 | ||
| 3 | Quantcast | Yes | 9.0 | ||
| 4 | Basis DSP | Yes | 8.8 | ||
| 5 | Adform FLOW | Yes | 8.7 | ||
| 6 | StackAdapt | No | Yes | 8.6 | |
| 7 | Criteo Commerce Growth | No | Yes | 8.5 | |
| 8 | Skai | No | 8.4 | ||
| 9 | Smartly | 8.3 | |||
| 10 | Choozle | No | $99/mo | Yes | 8.2 |
| 11 | MarinOne | No | $500/mo | 8.1 | |
| 12 | Amazon Marketing Cloud | Yes | Free | 7.9 | |
| 13 | The Trade Desk | 7.9 | |||
| 14 | Viant DSP | No | Yes | 7.8 | |
| 15 | Equativ Buyer Connect | Yes | 7.5 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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