Basis DSP
Basis DSP: A cross-channel DSP for teams managing programmatic, search, social, and direct media. Ranked #4 of 27 in Cross-Channel Advertising Software by our editors (8.8/10); pricing: Pricing on request; best for teams combining programmatic, search, social, and direct.
At a glance
- Editor score8.8 / 10
- PricingPricing on request
- Best forTeams combining programmatic, search, social, and direct
- Founded2001 · Chicago, Illinois, United States
- Facts checked24 Sep 2026
Where it wins
- Combines programmatic, search, social, and publisher-direct campaign workflows
- Includes AI-assisted optimization, audience targeting, and cross-device measurement
- Automates billing reconciliation and supports campaign work through an API
Where it doesn't
- Pricing requires contacting Basis rather than choosing a published plan
- Channel-specific integration details are less developed than its broad media coverage
- Its wide campaign scope may exceed the needs of teams focused on one channel
Our verdict on Basis DSP
Basis DSP brings programmatic buying together with search, social, and publisher-direct media in a cloud platform for media teams and agencies. Its campaign tools cover planning, activation, management, targeting, and reporting, with features for brands, agencies, publishers, and martech platforms. The breadth makes it relevant to teams coordinating several digital media channels in one workflow; a team seeking only a focused, single-channel buying tool may find that scope broader than needed.
Campaign management extends beyond buying and optimization. Basis includes AI- and machine-learning-assisted campaign optimization, audience segments, cross-device targeting and performance measurement, and private marketplace deal workflows. It also supports billing reconciliation and invoice workflows, while a communication portal brings campaign discussions and assets together. Integrations include search platforms, social platforms, ad servers, Place Exchange, and Vistar Media. That mix suits teams working across channels and publisher-direct inventory, though the channel-specific integration picture is less detailed than the overall channel coverage.
The API supports creating campaigns, tactics, and ads, managing audiences and conversion tracking, and analyzing campaign performance. This gives teams a way to connect campaign operations to other systems, while the product also offers web access. According to Basis Technologies' pricing approach, buyers need to contact sales rather than select from published DSP plans, so organizations comparing fixed plan prices should account for a sales-led buying process. Basis DSP is a stronger fit for teams that want broad campaign coordination, workflow automation, and API support; teams wanting a narrower tool or straightforward published pricing should consider alternatives.
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Basis DSP pricing
Basis DSP fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Supported channels | Not verified |
| Campaign automation | Yes |
| Conversion tracking | Yes |
| Creative management | Yes |
| API access | Yes |
| Maximum channels | Not verified |
| Maximum ad accounts | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Search platforms, Social platforms, Ad servers, Place Exchange, Vistar Media |
| Pricing | Pricing on request |
| Website | basis.com |
| Facts checked | 24 Sep 2026 |
Basis DSP integrations
Basis DSP lists 5 integrations on its own site.
- Search platforms
- Social platforms
- Ad servers
- Place Exchange
- Vistar Media
Alternatives to Basis DSP
- AdRollManage, optimize, and measure web and social campaigns across connected ad channels.9.2
- Adobe Advertising CreativeA creative-focused platform for building, scheduling and optimizing personalized ads.9.0
- QuantcastPlan, activate, optimize, and measure campaigns across display, video, CTV, mobile, and audio.9.0
See all Basis DSP alternatives →
Basis DSP vs the competition
- Basis DSP vs AdRoll
- Basis DSP vs Adobe Advertising Creative
- Basis DSP vs Quantcast
- Basis DSP vs Adform FLOW
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- Basis DSP vs Criteo Commerce Growth
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Also Ranked In
Basis DSP is ranked in 3 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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