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Head-to-head · Cross-Channel Advertising Software

AdRoll vs Basis DSP

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AdRoll #1 in Cross-Channel Advertising Software 9.2/10 Paid ✓ 0 of 4 features Visit AdRoll
Basis DSP #4 in Cross-Channel Advertising Software 8.8/10 Pricing on request ✓ 4 of 4 features Visit Basis DSP

AdRoll leads on 0 checks, Basis DSP on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdRoll · 9.2/10
  • Most featuresBasis DSP · 4 of 4

AdRoll scores higher on our rubric for cross-channel advertising software: 9.2 against 8.8 out of 10; our editors rank them #1 and #4.

AdRoll is the better fit for teams managing ads across social and web channels. Basis DSP is the better fit for teams combining programmatic, search, social, and direct.

  • AdRoll fits best

    Teams managing ads across social and web channels

  • Basis DSP fits best

    Teams combining programmatic, search, social, and direct

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Side by side

Feature AdRoll 9.2/10 Visit ↗ Basis DSP 8.8/10 Visit ↗
At a glance
Editor score 9.2 8.8
Ranking #1 in Cross-Channel Advertising Software #4 in Cross-Channel Advertising Software
Best for Teams managing ads across social and web channels Teams combining programmatic, search, social, and direct
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 20 integrations 5 integrations
Features AdRoll 0/4 · Basis DSP 4/4
Campaign automation Not checked yet ✓ (best)
Conversion tracking Not checked yet ✓ (best)
Creative management Not checked yet ✓ (best)
API access Not checked yet ✓ (best)
Specs
Supported channels Not checked yet Not checked yet
Maximum channels Not checked yet Not checked yet
Maximum ad accounts Not checked yet Not checked yet
Our review
Pros
  • Create and allocate campaigns across Facebook, Instagram, TikTok, Pinterest, and web ads
  • Use behavior, contact, contextual, and lookalike signals for audience targeting
  • Track campaigns with cross-channel attribution, dashboards, and exportable reports
  • Combines programmatic, search, social, and publisher-direct campaign workflows
  • Includes AI-assisted optimization, audience targeting, and cross-device measurement
  • Automates billing reconciliation and supports campaign work through an API
Cons
  • Social ads are an add-on to Self-Service Ads
  • Self-Service Ads use dynamic CPM pricing
  • Managed Services Ads require qualifying ad spend
  • Pricing requires contacting Basis rather than choosing a published plan
  • Channel-specific integration details are less developed than its broad media coverage
  • Its wide campaign scope may exceed the needs of teams focused on one channel
Our verdict

AdRoll brings web and social advertising into one platform for brands, ecommerce businesses, agencies, and other marketers. Teams can create and manage campaigns across Facebook, Instagram, TikTok, Pinterest, and web ads, then optimize…

Read the review →

Basis DSP brings programmatic buying together with search, social, and publisher-direct media in a cloud platform for media teams and agencies. Its campaign tools cover planning, activation, management, targeting, and reporting, with…

Read the review →
  1. AdRollCross-Channel Advertising Software 9.2Paid
  2. Basis DSPCross-Channel Advertising Software 8.8Pricing on request

Strengths and trade-offs

  • AdRoll — where it wins

    • Create and allocate campaigns across Facebook, Instagram, TikTok, Pinterest, and web ads
    • Use behavior, contact, contextual, and lookalike signals for audience targeting
    • Track campaigns with cross-channel attribution, dashboards, and exportable reports

    Where it doesn't

    • Social ads are an add-on to Self-Service Ads
    • Self-Service Ads use dynamic CPM pricing
    • Managed Services Ads require qualifying ad spend

  • Basis DSP — where it wins

    • Combines programmatic, search, social, and publisher-direct campaign workflows
    • Includes AI-assisted optimization, audience targeting, and cross-device measurement
    • Automates billing reconciliation and supports campaign work through an API

    Where it doesn't

    • Pricing requires contacting Basis rather than choosing a published plan
    • Channel-specific integration details are less developed than its broad media coverage
    • Its wide campaign scope may exceed the needs of teams focused on one channel

More comparisons

All Cross-Channel advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update