The Best Demand Side Platform in 2026

• 16 tools ranked
• Updated Oct 2026
• Researched from official sources
• Compare tools in this directory
• Sponsor this list

We researched demand side platforms using information on official vendor websites, including pricing pages, plan tables, and product documentation. Rankings focus on the category’s core job, value for money, and verified features buyers can compare when shortlisting programmatic media-buying software.

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

The full ranking 16 tools, best first

1. 1
   
   The Trade Desk 8.9

   Best forEnterprises seeking broad independent media buying

   A broad DSP for planning, activating, optimizing, and measuring programmatic campaigns.

   Pricing on request Our The Trade Desk verdict → + Compare Visit The Trade DeskFor vendors Sponsor this spot · #1 · $149/mo →
   8.9/10★★★★☆

   Visit The Trade Desk
2. 2
   
   StackAdapt 8.8

   Best forTeams needing broad channels and detailed optimization

   A broad programmatic buying platform with targeting, optimization, forecasting and attribution.

   Pricing on request Our StackAdapt verdict → + Compare Visit StackAdaptFor vendors Sponsor this spot · #2 · $99/mo →
   8.8/10★★★★☆

   Visit StackAdapt
3. 3
   
   Nexxen DSP 8.7

   Best forAdvertisers coordinating CTV, video and display

   A flexible DSP for advertisers combining managed or self-service buying with audience data and measurement.

   • Attribution reporting

   Pricing on request Our Nexxen DSP verdict → + Compare Visit NexxenFor vendors Sponsor this spot · #3 · $79/mo →
   8.7/10★★★★☆

   Visit Nexxen
4. 4
   
   Basis DSP 8.5

   Best forTeams managing programmatic alongside search and social

   A cloud DSP that unifies programmatic, search, social, and direct media workflows.

   Pricing on request Our Basis DSP verdict → + Compare Visit Basis DSPFor vendors Sponsor this spot · #4 · $69/mo →
   8.5/10★★★★☆

   Visit Basis DSP
5. 5
   
   Adform DSP 8.4

   Best forBuyers prioritizing cross-device and DOOH campaigns

   A cross-device DSP with broad channel buying and map-based DOOH planning.

   • Attribution reporting

   Pricing on request Our Adform DSP verdict → + Compare Visit AdformFor vendors Sponsor this spot · #5 · $59/mo →
   8.4/10★★★★☆

   Visit Adform
6. 6
   
   Adobe Advertising Creative 7.9

   Best forTeams creating personalized creatives for DSP campaigns

   A creative-focused DSP companion for personalized ads, not a full buying platform.

   Pricing on request Our Adobe Advertising Creative verdict → + Compare Visit site
   7.9/10★★★★☆

   Visit site
7. 7
   
   Amazon Marketing Cloud 7.9

   Best forAnalysts building privacy-preserving Amazon audiences

   Free audience and measurement analytics for eligible advertisers, not a primary media-buying DSP.

   Free plan Our Amazon Marketing Cloud verdict → + Compare Visit Amazon Ads
   7.9/10★★★★☆

   Visit Amazon Ads
8. 8
   VD
   Viant DSP 7.9

   Best forEnterprise teams focused on cross-channel measurement

   A cross-channel DSP combining campaign buying, audience activation, and attribution.

   Pricing on request Our Viant DSP verdict → + Compare Visit Viant
   7.9/10★★★★☆

   Visit Viant
9. 9
   
   Adtelligent 7.8

   Best forTeams wanting a self-serve DSP with white-label options

   A self-serve DSP with broad campaign formats, targeting, APIs and white-label options.

   Pricing on request Our Adtelligent verdict → + Compare Visit Adtelligent
   7.8/10★★★★☆

   Visit Adtelligent
10. 10
    
    Criteo Commerce Growth 7.7

    Best forCommerce advertisers focused on product-led campaigns

    A commerce-focused DSP for product ads, audience targeting and purchase-funnel measurement.

    Pricing on request Our Criteo Commerce Growth verdict → + Compare Visit Criteo
    7.7/10★★★★☆

    Visit Criteo
11. 11
    
    Simpli.fi 7.6

    Best forLocal advertisers needing geofencing and mixed media

    A cloud DSP combining geofencing with buying across display, video, CTV and audio.

    Pricing on request Our Simpli.fi verdict → + Compare Visit Simpli.fi
    7.6/10★★★★☆

    Visit Simpli.fi
12. 12
    
    illumin 7.5

    Best forTeams needing audience-flow planning and lift studies

    A connected DSP for audience-flow planning, omnichannel activation, and lift measurement.

    • Attribution reporting

    Pricing on request Our illumin verdict → + Compare Visit illumin
    7.5/10★★★★☆

    Visit illumin
13. 13
    YD
    Yahoo DSP 7.4

    Best forTeams seeking straightforward omnichannel programmatic

    A cloud DSP for omnichannel buying, activation, optimization, and outcome reporting.

    Pricing on request Our Yahoo DSP verdict → + Compare Visit Yahoo DSP
    7.4/10★★★★☆

    Visit Yahoo DSP
14. 14
    
    Moloco Ads 7.3

    Best forMobile app advertisers optimizing for user actions

    A mobile-focused DSP for optimizing app campaigns toward actions and ROAS.

    • Attribution reporting

    Our Moloco Ads verdict → + Compare Visit Moloco Ads
    7.3/10★★★★☆

    Visit Moloco Ads
15. 15
    ID
    Infillion DSP 7.0

    Best forMid-market and enterprise teams buying across channels

    Managed programmatic buying with audience targeting and campaign measurement across channels.

    • Attribution reporting

    Pricing on request Our Infillion DSP verdict → + Compare Visit Infillion
    7.0/10★★★★☆

    Visit Infillion
16. 16
    
    rtb.com 6.9

    Best forSmall teams running display retargeting campaigns

    A focused retargeting DSP with dynamic banners, behavioral signals and Shopify support.

    Pricing on request Our rtb.com verdict → + Compare Visit rtb.com
    6.9/10★★★☆☆

    Visit rtb.com

No tools match those filters.

Compare at a glance

#	Tool	Paid from	Score
1	The Trade Desk		8.9
2	StackAdapt		8.8
3	Nexxen DSP		8.7
4	Basis DSP		8.5
5	Adform DSP		8.4
6	Adobe Advertising Creative		7.9
7	Amazon Marketing Cloud	Free	7.9
8	VDViant DSP		7.9
9	Adtelligent		7.8
10	Criteo Commerce Growth		7.7
11	Simpli.fi		7.6
12	illumin		7.5
13	YDYahoo DSP		7.4
14	Moloco Ads		7.3
15	IDInfillion DSP		7.0
16	rtb.com		6.9

Head-to-head All 25 comparisons →

• The Trade Desk vs StackAdapt
• The Trade Desk vs Nexxen DSP
• The Trade Desk vs Basis DSP
• The Trade Desk vs Adform DSP
• The Trade Desk vs Adobe Advertising Creative
• The Trade Desk vs Amazon Marketing Cloud
• VDThe Trade Desk vs Viant DSP
• StackAdapt vs Nexxen DSP
• StackAdapt vs Adform DSP

How we rank demand side platform

Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 7 Oct 2026 · How we research and update