Amazon Marketing Cloud
Amazon Marketing Cloud: A free clean room for Amazon advertising measurement, audience creation, and activation. Ranked #7 of 21 in Data Clean Room Software by our editors (8.5/10); pricing: Free plan; best for free Amazon advertising clean-room analysis.
At a glance
- Editor score8.5 / 10
- PricingFree plan
- Best forFree Amazon advertising clean-room analysis
- Free planYes
- Paid fromFree
- Privacy-safe matchingYes
- Founded2019
- Facts checked20 Sep 2026
Where it wins
- Free access for eligible advertisers
- SQL, APIs, and natural-language query generation
- Aggregated outputs support privacy-safe measurement
Where it doesn't
- Outputs are limited to aggregated, anonymous results
- Audience activation centers on Amazon advertising channels
- Requires pseudonymized inputs for onboarding
Our verdict on Amazon Marketing Cloud
Amazon Marketing Cloud is a cloud-based data clean room for advertisers that need to analyze Amazon Ads signals alongside advertiser-provided inputs and selected third-party signals. It supports campaign measurement, customer-journey analysis, custom audience creation, and audience activation through Amazon advertising channels. Access is available through the web and APIs, making it suitable for advertising teams, analysts, and data teams working with privacy-sensitive campaign data.
The published offering combines SQL analysis with several ways to operationalize results. Users get a SQL query editor, an instructional query library, reporting APIs with on-demand or scheduled reporting, and audience management APIs. Ads Agent adds natural-language SQL generation, which can help teams work with AMC analysis without writing every query from scratch. Integrations include ActionIQ, Adobe, Amperity, Hightouch, Lytics, Relay42, Salesforce, Tealium, and Treasure Data, giving the clean room a broad customer-data and activation ecosystem. Choose AMC when campaign measurement and audience activation are central requirements, particularly when those workflows connect to Amazon advertising.
Privacy controls define the product’s analytical boundaries. Onboarding uses pseudonymized first-party signals, while outputs are aggregated and anonymous. That structure supports privacy-safe measurement and audience analysis, but it also means AMC is not designed for workflows that depend on identifiable records or unrestricted row-level outputs. The product is available at no cost to eligible advertisers, with a free plan that includes pseudonymized onboarding, SQL analysis, reporting and audience APIs, and natural-language SQL generation. Advertisers seeking Amazon-focused measurement, customer-journey analysis, and custom audiences should find a strong fit; teams needing broader non-advertising data analysis or identifiable outputs should choose a different type of platform.
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Amazon Marketing Cloud pricing
Amazon Marketing Cloud fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Privacy-safe matching | Yes |
| SQL analysis | Yes |
| Output controls | Aggregated |
| Deployment | Cloud |
| Native connectors | Not verified |
| Audit logs | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: ActionIQ, Adobe, Amperity, Hightouch, Lytics, Relay42 … |
| Pricing | Free plan |
| Website | advertising.amazon.com |
| Facts checked | 20 Sep 2026 |
Amazon Marketing Cloud integrations
Amazon Marketing Cloud lists 9 integrations on its own site.
- ActionIQ
- Adobe
- Amperity
- Hightouch
- Lytics
- Relay42
- Salesforce
- Tealium
- Treasure Data
Alternatives to Amazon Marketing Cloud
- LiveRamp Clean RoomA broad clean-room environment for governed, multi-party data collaboration.9.4
- AWS Clean RoomsA paid AWS service for analyzing shared datasets without exposing raw data.9.3
- BigQuery Data Clean RoomsA governed BigQuery clean room for controlled cross-organization data analysis.9.2
See all Amazon Marketing Cloud alternatives →
Amazon Marketing Cloud vs the competition
- Amazon Marketing Cloud vs LiveRamp Clean Room
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Also Ranked In
Amazon Marketing Cloud is ranked in 7 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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