Nexxen DSP
Nexxen DSP: A flexible DSP for advertisers combining managed or self-service buying with audience data and measurement. Ranked #3 of 16 in Demand Side Platform by our editors (8.7/10); pricing: Pricing on request; best for advertisers coordinating CTV, video and display.
At a glance
- Editor score8.7 / 10
- PricingPricing on request
- Best forAdvertisers coordinating CTV, video and display
- Buying modelBoth
- Founded2007 · Tel Aviv, Israel
- Facts checked24 Sep 2026
Where it wins
- Supports both self-service and full-service campaign execution
- Combines audience data, forecasting and automated bidding
- Offers private marketplace and Smart TV home-screen buying
Where it doesn't
- Pricing is available by contacting sales
- Inventory and regional availability can vary by market and deal
- The feature set may exceed the needs of teams focused on one channel
Our verdict on Nexxen DSP
Nexxen DSP gives advertisers and agencies a way to plan, activate and manage campaigns across connected TV, online video, display, linear television, mobile and other digital channels. It supports both self-service buying and full-service execution, making it relevant to mid-market and enterprise teams that want a choice of operating model. The platform combines audience activation, forecasting, automated bidding and cross-platform measurement within one buying workflow. Its breadth suits advertisers coordinating multiple channels; teams seeking a narrowly focused tool for a single channel may find that breadth less useful.
The buying and data capabilities are a central strength. Advertisers can activate first-party, proprietary and third-party data, with targeting options that include demographic, location, contextual, content-level and TV viewership signals, as well as interest and browsing-behavior segments and cross-device identity. Forecasting supports reach and spend planning, while machine-learning optimization and automated bidding address campaign management. Private marketplace deal discovery and activation add a route to curated inventory, and Smart TV home-screen programmatic buying is a distinct inventory option. Available inventory and regional coverage can vary by market and deal.
Nexxen connects its DSP with Nexxen SSP, Nexxen Data Platform and Nexxen Studio, alongside third-party SSPs and verification partners. Brand-safety and verification integrations, plus cross-platform reporting and analytics, support measurement and campaign oversight. According to the vendor's pricing page, prospects are directed to request a demo rather than choose a published DSP price, so buyers should expect to contact sales. Nexxen DSP is a stronger fit for advertisers that need several channels, audience-data options and managed-service flexibility; teams prioritizing transparent self-serve pricing or a simpler single-channel workflow should compare alternatives.
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Nexxen DSP pricing
Nexxen DSP fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Buying model | Both |
| Ad channels | connected TV, online video, display, linear television, mobile, web and digital channels |
| Inventory access | Multiple |
| Targeting options | first-party data, proprietary and third-party audience data, demographic and location targeting, contextual targeting, content-level targeting, TV viewership data, interest and browsing-behavior segments, cross-device identity |
| Attribution reporting | Yes |
| Supported regions | global |
| Deployment | Cloud |
| Compliance & security | GDPR |
| Support | |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Nexxen SSP, Nexxen Data Platform, Nexxen Studio, third-party SSPs, verification partners |
| Pricing | Pricing on request |
| Website | nexxen.com |
| Facts checked | 24 Sep 2026 |
Nexxen DSP integrations
Nexxen DSP lists 5 integrations on its own site.
- Nexxen SSP
- Nexxen Data Platform
- Nexxen Studio
- third-party SSPs
- verification partners
Alternatives to Nexxen DSP
- The Trade DeskA broad DSP for planning, activating, optimizing, and measuring programmatic campaigns.8.9
- StackAdaptA broad programmatic buying platform with targeting, optimization, forecasting and attribution.8.8
- Basis DSPA cloud DSP that unifies programmatic, search, social, and direct media workflows.8.5
See all Nexxen DSP alternatives →
Nexxen DSP vs the competition
- Nexxen DSP vs The Trade Desk
- Nexxen DSP vs StackAdapt
- Nexxen DSP vs Basis DSP
- Nexxen DSP vs Adform DSP
- Nexxen DSP vs Adobe Advertising Creative
- Nexxen DSP vs Amazon Marketing Cloud
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Also Ranked In
Nexxen DSP is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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