Nexxen DSP vs Amazon Marketing Cloud

Nexxen DSP8.7Visit Amazon Marketing Cloud7.9Visit

Higher score Nexxen DSP #3 in Demand Side Platform 8.7/10 Pricing on request ✓ 1 of 1 features Visit Nexxen

vs

Amazon Marketing Cloud #7 in Demand Side Platform 7.9/10 Free plan Free plan✓ 0 of 1 features Visit Amazon Ads

• Nexxen DSP fits best

  Advertisers coordinating CTV, video and display

• Amazon Marketing Cloud fits best

  Analysts building privacy-preserving Amazon audiences

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Side by side

Feature	Nexxen DSP 8.7/10 Visit ↗	Amazon Marketing Cloud 7.9/10 Visit ↗
At a glance
Editor score	8.7	7.9
Ranking	#3 in Demand Side Platform	#7 in Demand Side Platform
Best for	Advertisers coordinating CTV, video and display	Analysts building privacy-preserving Amazon audiences
Pricing model	Paid	Free
Starting price	Pricing on request	Free plan
Free plan	Not checked yet	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud
Support	Email	Docs
Integrations	5 integrations	9 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Nexxen DSP 1/1 · Amazon Marketing Cloud 0/1
Attribution reporting	✓ (best)	Not checked yet
Specs
Buying model	Both	Not checked yet
Ad channels	connected TV, online video, display, linear television, mobile, web and digital channels	Not checked yet
Inventory access	Multiple	Not checked yet
Targeting options	first-party data, proprietary and third-party audience data, demographic and location targeting, contextual targeting, content-level targeting, TV viewership data, interest and browsing-behavior segments, cross-device identity	Not checked yet
Supported regions	global	Not checked yet
Our review
Pros	Supports both self-service and full-service campaign execution Combines audience data, forecasting and automated bidding Offers private marketplace and Smart TV home-screen buying	Creates and activates custom audiences through Amazon advertising channels Measures campaigns and customer journeys across selected data sources Offers SQL analysis, reporting APIs and audience management APIs
Cons	Pricing is available by contacting sales Inventory and regional availability can vary by market and deal The feature set may exceed the needs of teams focused on one channel	Audience activation is focused on Amazon advertising channels Inputs must be pseudonymized and outputs are aggregated and anonymous Support channels are limited to documentation
Our verdict	Nexxen DSP gives advertisers and agencies a way to plan, activate and manage campaigns across connected TV, online video, display, linear television, mobile and other digital channels. It supports both self-service buying and full-service… Read the review →	Amazon Marketing Cloud is a cloud-based data clean room for advertisers who need to analyze Amazon Ads signals alongside advertiser-provided inputs and selected third-party signals. It is particularly relevant to analysts building… Read the review →

Strengths and trade-offs

• Nexxen DSP — where it wins

  • Supports both self-service and full-service campaign execution
  • Combines audience data, forecasting and automated bidding
  • Offers private marketplace and Smart TV home-screen buying

  Where it doesn't

  • Pricing is available by contacting sales
  • Inventory and regional availability can vary by market and deal
  • The feature set may exceed the needs of teams focused on one channel

• Amazon Marketing Cloud — where it wins

  • Creates and activates custom audiences through Amazon advertising channels
  • Measures campaigns and customer journeys across selected data sources
  • Offers SQL analysis, reporting APIs and audience management APIs

  Where it doesn't

  • Audience activation is focused on Amazon advertising channels
  • Inputs must be pseudonymized and outputs are aggregated and anonymous
  • Support channels are limited to documentation

• Nexxen DSP8.7/10 · Pricing on request

  A flexible DSP for advertisers combining managed or self-service buying with audience data and measurement.

  Visit NexxenFull verdict →
• Amazon Marketing Cloud7.9/10 · Free plan

  Free audience and measurement analytics for eligible advertisers, not a primary media-buying DSP.

  Visit Amazon AdsFull verdict →