Nexxen DSP vs Adform DSP

Nexxen DSP8.7Visit Adform DSP8.4Visit

Higher score Nexxen DSP #3 in Demand Side Platform 8.7/10 Pricing on request ✓ 1 of 1 features Visit Nexxen

vs

Adform DSP #5 in Demand Side Platform 8.4/10 Pricing on request ✓ 1 of 1 features Visit Adform

• Nexxen DSP fits best

  Advertisers coordinating CTV, video and display

• Adform DSP fits best

  Buyers prioritizing cross-device and DOOH campaigns

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Side by side

Feature	Nexxen DSP 8.7/10 Visit ↗	Adform DSP 8.4/10 Visit ↗
At a glance
Editor score	8.7	8.4
Ranking	#3 in Demand Side Platform	#5 in Demand Side Platform
Best for	Advertisers coordinating CTV, video and display	Buyers prioritizing cross-device and DOOH campaigns
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Support	Email	Email, Phone
Compliance	GDPR	GDPR
Integrations	5 integrations	5 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Nexxen DSP 1/1 · Adform DSP 1/1
Attribution reporting	✓	✓
Specs
Buying model	Both	Both
Ad channels	connected TV, online video, display, linear television, mobile, web and digital channels	Display, video, connected TV (CTV), audio, mobile, in-app, digital out-of-home (DOOH)
Inventory access	Multiple	Multiple
Targeting options	first-party data, proprietary and third-party audience data, demographic and location targeting, contextual targeting, content-level targeting, TV viewership data, interest and browsing-behavior segments, cross-device identity	Audience/data-based (first-, second- and third-party); geographic (country, region, city, ZIP code); hyperlocal/proximity; cross-device; contextual and demographic/venue targeting
Supported regions	global	Global inventory; DOOH planner initially launching across 15 markets
Our review
Pros	Supports both self-service and full-service campaign execution Combines audience data, forecasting and automated bidding Offers private marketplace and Smart TV home-screen buying	Plans, forecasts, launches and optimizes campaigns in one workflow Buys across display, video, CTV, audio, mobile, in-app and DOOH Combines cross-device controls with map-based DOOH discovery
Cons	Pricing is available by contacting sales Inventory and regional availability can vary by market and deal The feature set may exceed the needs of teams focused on one channel	Pricing is contractual rather than published on a rate card DOOH planning is initially launching across 15 markets Its specified channel mix may not suit buyers seeking broader coverage
Our verdict	Nexxen DSP gives advertisers and agencies a way to plan, activate and manage campaigns across connected TV, online video, display, linear television, mobile and other digital channels. It supports both self-service buying and full-service… Read the review →	Adform DSP gives advertisers and agencies tools to plan, activate, optimize and measure programmatic campaigns. Its channel mix spans display, video, connected TV, audio, mobile, in-app and digital out-of-home, making it especially… Read the review →

Strengths and trade-offs

• Nexxen DSP — where it wins

  • Supports both self-service and full-service campaign execution
  • Combines audience data, forecasting and automated bidding
  • Offers private marketplace and Smart TV home-screen buying

  Where it doesn't

  • Pricing is available by contacting sales
  • Inventory and regional availability can vary by market and deal
  • The feature set may exceed the needs of teams focused on one channel

• Adform DSP — where it wins

  • Plans, forecasts, launches and optimizes campaigns in one workflow
  • Buys across display, video, CTV, audio, mobile, in-app and DOOH
  • Combines cross-device controls with map-based DOOH discovery

  Where it doesn't

  • Pricing is contractual rather than published on a rate card
  • DOOH planning is initially launching across 15 markets
  • Its specified channel mix may not suit buyers seeking broader coverage

• Nexxen DSP8.7/10 · Pricing on request

  A flexible DSP for advertisers combining managed or self-service buying with audience data and measurement.

  Visit NexxenFull verdict →
• Adform DSP8.4/10 · Pricing on request

  A cross-device DSP with broad channel buying and map-based DOOH planning.

  Visit AdformFull verdict →