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Head-to-head · Demand Side Platform

Nexxen DSP vs Viant DSP

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Nexxen DSP #3 in Demand Side Platform 8.7/10 Pricing on request ✓ 1 of 1 features Visit Nexxen
Viant DSP #8 in Demand Side Platform 7.9/10 Pricing on request ✓ 0 of 1 features Visit Viant

Nexxen DSP leads on 0 checks, Viant DSP on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreNexxen DSP · 8.7/10
  • Most featuresNexxen DSP · 1 of 1

Nexxen DSP scores higher on our rubric for demand side platform: 8.7 against 7.9 out of 10; our editors rank them #3 and #8.

Nexxen DSP is the better fit for advertisers coordinating CTV, video and display. Viant DSP is the better fit for enterprise teams focused on cross-channel measurement.

  • Nexxen DSP fits best

    Advertisers coordinating CTV, video and display

  • Viant DSP fits best

    Enterprise teams focused on cross-channel measurement

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Nexxen DSP 8.7/10 Visit ↗ Viant DSP 7.9/10 Visit ↗
At a glance
Editor score 8.7 7.9
Ranking #3 in Demand Side Platform #8 in Demand Side Platform
Best for Advertisers coordinating CTV, video and display Enterprise teams focused on cross-channel measurement
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Nexxen DSP 1/1 · Viant DSP 0/1
Attribution reporting ✓ (best) Not checked yet
Specs
Buying model Both Not checked yet
Ad channels connected TV, online video, display, linear television, mobile, web and digital channels Not checked yet
Inventory access Multiple Not checked yet
Targeting options first-party data, proprietary and third-party audience data, demographic and location targeting, contextual targeting, content-level targeting, TV viewership data, interest and browsing-behavior segments, cross-device identity Not checked yet
Supported regions global Not checked yet
Our review
Pros
  • Supports both self-service and full-service campaign execution
  • Combines audience data, forecasting and automated bidding
  • Offers private marketplace and Smart TV home-screen buying
  • Plans and buys across CTV, mobile, audio, desktop, and other formats
  • Connects first-party audience activation with household identity resolution
  • Measures online and offline conversions with attribution reporting
Cons
  • Pricing is available by contacting sales
  • Inventory and regional availability can vary by market and deal
  • The feature set may exceed the needs of teams focused on one channel
  • Pricing is tailored to client needs rather than published by plan
  • Requires a sales conversation to establish pricing
  • Its broad feature set may exceed the needs of single-channel buyers
Our verdict

Nexxen DSP gives advertisers and agencies a way to plan, activate and manage campaigns across connected TV, online video, display, linear television, mobile and other digital channels. It supports both self-service buying and full-service…

Read the review →

Viant DSP brings programmatic campaign planning, buying, and measurement into one platform for brands, agencies, and media buyers. Its channel coverage includes connected TV, digital out-of-home, mobile, audio, desktop, and in-game…

Read the review →
  1. Nexxen DSPDemand Side Platform 8.7Pricing on request
  2. Viant DSPDemand Side Platform 7.9Pricing on request

Strengths and trade-offs

  • Nexxen DSP — where it wins

    • Supports both self-service and full-service campaign execution
    • Combines audience data, forecasting and automated bidding
    • Offers private marketplace and Smart TV home-screen buying

    Where it doesn't

    • Pricing is available by contacting sales
    • Inventory and regional availability can vary by market and deal
    • The feature set may exceed the needs of teams focused on one channel

  • Viant DSP — where it wins

    • Plans and buys across CTV, mobile, audio, desktop, and other formats
    • Connects first-party audience activation with household identity resolution
    • Measures online and offline conversions with attribution reporting

    Where it doesn't

    • Pricing is tailored to client needs rather than published by plan
    • Requires a sales conversation to establish pricing
    • Its broad feature set may exceed the needs of single-channel buyers
  • Nexxen DSP8.7/10 · Pricing on request

    A flexible DSP for advertisers combining managed or self-service buying with audience data and measurement.

    Visit NexxenFull verdict →
  • Viant DSP7.9/10 · Pricing on request

    A cross-channel DSP combining campaign buying, audience activation, and attribution.

    Visit ViantFull verdict →

More comparisons

All demand side platform comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update