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Head-to-head · Demand Side Platform

Nexxen DSP vs Basis DSP

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Nexxen DSP #3 in Demand Side Platform 8.7/10 Pricing on request ✓ 1 of 1 features Visit Nexxen
Basis DSP #4 in Demand Side Platform 8.5/10 Pricing on request ✓ 0 of 1 features Visit Basis DSP

Nexxen DSP leads on 0 checks, Basis DSP on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreNexxen DSP · 8.7/10
  • Most featuresNexxen DSP · 1 of 1

Nexxen DSP scores higher on our rubric for demand side platform: 8.7 against 8.5 out of 10; our editors rank them #3 and #4.

Nexxen DSP is the better fit for advertisers coordinating CTV, video and display. Basis DSP is the better fit for teams managing programmatic alongside search and social.

  • Nexxen DSP fits best

    Advertisers coordinating CTV, video and display

  • Basis DSP fits best

    Teams managing programmatic alongside search and social

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Nexxen DSP 8.7/10 Visit ↗ Basis DSP 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #3 in Demand Side Platform #4 in Demand Side Platform
Best for Advertisers coordinating CTV, video and display Teams managing programmatic alongside search and social
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud
Integrations 5 integrations 5 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Nexxen DSP 1/1 · Basis DSP 0/1
Attribution reporting ✓ (best) Not checked yet
Specs
Buying model Both Not checked yet
Ad channels connected TV, online video, display, linear television, mobile, web and digital channels Not checked yet
Inventory access Multiple Not checked yet
Targeting options first-party data, proprietary and third-party audience data, demographic and location targeting, contextual targeting, content-level targeting, TV viewership data, interest and browsing-behavior segments, cross-device identity Not checked yet
Supported regions global Not checked yet
Our review
Pros
  • Supports both self-service and full-service campaign execution
  • Combines audience data, forecasting and automated bidding
  • Offers private marketplace and Smart TV home-screen buying
  • Combines programmatic, search, social, and publisher-direct media
  • Supports private marketplace deals and AI-assisted campaign optimization
  • API manages campaigns, ads, audiences, and conversion tracking
Cons
  • Pricing is available by contacting sales
  • Inventory and regional availability can vary by market and deal
  • The feature set may exceed the needs of teams focused on one channel
  • Contact-sales purchasing can slow self-serve evaluation
  • Cloud-only deployment excludes on-premises hosting requirements
  • Broad omnichannel workflows may exceed single-channel needs
Our verdict

Nexxen DSP gives advertisers and agencies a way to plan, activate and manage campaigns across connected TV, online video, display, linear television, mobile and other digital channels. It supports both self-service buying and full-service…

Read the review →

Basis DSP is a cloud demand-side platform for media teams and agencies coordinating digital advertising across programmatic, search, social, and publisher-direct channels. It supports display and video buying, audience targeting,…

Read the review →
  1. Nexxen DSPDemand Side Platform 8.7Pricing on request
  2. Basis DSPDemand Side Platform 8.5Pricing on request

Strengths and trade-offs

  • Nexxen DSP — where it wins

    • Supports both self-service and full-service campaign execution
    • Combines audience data, forecasting and automated bidding
    • Offers private marketplace and Smart TV home-screen buying

    Where it doesn't

    • Pricing is available by contacting sales
    • Inventory and regional availability can vary by market and deal
    • The feature set may exceed the needs of teams focused on one channel

  • Basis DSP — where it wins

    • Combines programmatic, search, social, and publisher-direct media
    • Supports private marketplace deals and AI-assisted campaign optimization
    • API manages campaigns, ads, audiences, and conversion tracking

    Where it doesn't

    • Contact-sales purchasing can slow self-serve evaluation
    • Cloud-only deployment excludes on-premises hosting requirements
    • Broad omnichannel workflows may exceed single-channel needs
  • Nexxen DSP8.7/10 · Pricing on request

    A flexible DSP for advertisers combining managed or self-service buying with audience data and measurement.

    Visit NexxenFull verdict →
  • Basis DSP8.5/10 · Pricing on request

    A cloud DSP that unifies programmatic, search, social, and direct media workflows.

    Visit Basis DSPFull verdict →

More comparisons

All demand side platform comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update