The Trade Desk vs Nexxen DSP

The Trade Desk8.9Visit Nexxen DSP8.7Visit

Higher score The Trade Desk #1 in Demand Side Platform 8.9/10 Pricing on request ✓ 0 of 1 features Visit The Trade Desk

vs

Nexxen DSP #3 in Demand Side Platform 8.7/10 Pricing on request ✓ 1 of 1 features Visit Nexxen

• The Trade Desk fits best

  Enterprises seeking broad independent media buying

• Nexxen DSP fits best

  Advertisers coordinating CTV, video and display

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Side by side

Feature	The Trade Desk 8.9/10 Visit ↗	Nexxen DSP 8.7/10 Visit ↗
At a glance
Editor score	8.9	8.7
Ranking	#1 in Demand Side Platform	#3 in Demand Side Platform
Best for	Enterprises seeking broad independent media buying	Advertisers coordinating CTV, video and display
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Support	Docs	Email
Integrations	4 integrations	5 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features The Trade Desk 0/1 · Nexxen DSP 1/1
Attribution reporting	Not checked yet	✓ (best)
Specs
Buying model	Not checked yet	Both
Ad channels	Not checked yet	connected TV, online video, display, linear television, mobile, web and digital channels
Inventory access	Not checked yet	Multiple
Targeting options	Not checked yet	first-party data, proprietary and third-party audience data, demographic and location targeting, contextual targeting, content-level targeting, TV viewership data, interest and browsing-behavior segments, cross-device identity
Supported regions	Not checked yet	global
Our review
Pros	Plans and activates campaigns across audio, CTV, display, mobile, and more Combines audience targeting with identity and cross-device solutions Offers measurement integrations, reporting feeds, and enterprise APIs	Supports both self-service and full-service campaign execution Combines audience data, forecasting and automated bidding Offers private marketplace and Smart TV home-screen buying
Cons	Pricing is contact-sales rather than a self-serve plan Support channels listed are documentation Its broad DSP focus may not suit social-network-only advertising	Pricing is available by contacting sales Inventory and regional availability can vary by market and deal The feature set may exceed the needs of teams focused on one channel
Our verdict	The Trade Desk is a cloud-based demand-side platform for advertisers, brands, agencies, and media buyers who want to plan, activate, optimize, and measure programmatic campaigns across the open internet. Its channel coverage includes… Read the review →	Nexxen DSP gives advertisers and agencies a way to plan, activate and manage campaigns across connected TV, online video, display, linear television, mobile and other digital channels. It supports both self-service buying and full-service… Read the review →

Strengths and trade-offs

• The Trade Desk — where it wins

  • Plans and activates campaigns across audio, CTV, display, mobile, and more
  • Combines audience targeting with identity and cross-device solutions
  • Offers measurement integrations, reporting feeds, and enterprise APIs

  Where it doesn't

  • Pricing is contact-sales rather than a self-serve plan
  • Support channels listed are documentation
  • Its broad DSP focus may not suit social-network-only advertising

• Nexxen DSP — where it wins

  • Supports both self-service and full-service campaign execution
  • Combines audience data, forecasting and automated bidding
  • Offers private marketplace and Smart TV home-screen buying

  Where it doesn't

  • Pricing is available by contacting sales
  • Inventory and regional availability can vary by market and deal
  • The feature set may exceed the needs of teams focused on one channel

• The Trade Desk8.9/10 · Pricing on request

  A broad DSP for planning, activating, optimizing, and measuring programmatic campaigns.

  Visit The Trade DeskFull verdict →
• Nexxen DSP8.7/10 · Pricing on request

  A flexible DSP for advertisers combining managed or self-service buying with audience data and measurement.

  Visit NexxenFull verdict →