The Trade Desk vs Amazon Marketing Cloud

The Trade Desk8.9Visit Amazon Marketing Cloud7.9Visit

Higher score The Trade Desk #1 in Demand Side Platform 8.9/10 Pricing on request ✓ 0 of 1 features Visit The Trade Desk

vs

Amazon Marketing Cloud #7 in Demand Side Platform 7.9/10 Free plan Free plan✓ 0 of 1 features Visit Amazon Ads

• The Trade Desk fits best

  Enterprises seeking broad independent media buying

• Amazon Marketing Cloud fits best

  Analysts building privacy-preserving Amazon audiences

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Side by side

Feature	The Trade Desk 8.9/10 Visit ↗	Amazon Marketing Cloud 7.9/10 Visit ↗
At a glance
Editor score	8.9	7.9
Ranking	#1 in Demand Side Platform	#7 in Demand Side Platform
Best for	Enterprises seeking broad independent media buying	Analysts building privacy-preserving Amazon audiences
Pricing model	Paid	Free
Starting price	Pricing on request	Free plan
Free plan	Not checked yet	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Docs	Docs
Integrations	4 integrations	9 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features The Trade Desk 0/1 · Amazon Marketing Cloud 0/1
Attribution reporting	Not checked yet	Not checked yet
Specs
Buying model	Not checked yet	Not checked yet
Ad channels	Not checked yet	Not checked yet
Inventory access	Not checked yet	Not checked yet
Targeting options	Not checked yet	Not checked yet
Supported regions	Not checked yet	Not checked yet
Our review
Pros	Plans and activates campaigns across audio, CTV, display, mobile, and more Combines audience targeting with identity and cross-device solutions Offers measurement integrations, reporting feeds, and enterprise APIs	Creates and activates custom audiences through Amazon advertising channels Measures campaigns and customer journeys across selected data sources Offers SQL analysis, reporting APIs and audience management APIs
Cons	Pricing is contact-sales rather than a self-serve plan Support channels listed are documentation Its broad DSP focus may not suit social-network-only advertising	Audience activation is focused on Amazon advertising channels Inputs must be pseudonymized and outputs are aggregated and anonymous Support channels are limited to documentation
Our verdict	The Trade Desk is a cloud-based demand-side platform for advertisers, brands, agencies, and media buyers who want to plan, activate, optimize, and measure programmatic campaigns across the open internet. Its channel coverage includes… Read the review →	Amazon Marketing Cloud is a cloud-based data clean room for advertisers who need to analyze Amazon Ads signals alongside advertiser-provided inputs and selected third-party signals. It is particularly relevant to analysts building… Read the review →

Strengths and trade-offs

• The Trade Desk — where it wins

  • Plans and activates campaigns across audio, CTV, display, mobile, and more
  • Combines audience targeting with identity and cross-device solutions
  • Offers measurement integrations, reporting feeds, and enterprise APIs

  Where it doesn't

  • Pricing is contact-sales rather than a self-serve plan
  • Support channels listed are documentation
  • Its broad DSP focus may not suit social-network-only advertising

• Amazon Marketing Cloud — where it wins

  • Creates and activates custom audiences through Amazon advertising channels
  • Measures campaigns and customer journeys across selected data sources
  • Offers SQL analysis, reporting APIs and audience management APIs

  Where it doesn't

  • Audience activation is focused on Amazon advertising channels
  • Inputs must be pseudonymized and outputs are aggregated and anonymous
  • Support channels are limited to documentation

• The Trade Desk8.9/10 · Pricing on request

  A broad DSP for planning, activating, optimizing, and measuring programmatic campaigns.

  Visit The Trade DeskFull verdict →
• Amazon Marketing Cloud7.9/10 · Free plan

  Free audience and measurement analytics for eligible advertisers, not a primary media-buying DSP.

  Visit Amazon AdsFull verdict →