illumin
illumin: A connected DSP for audience-flow planning, omnichannel activation, and lift measurement. Ranked #11 of 16 in Demand Side Platform by our editors (6.1/10); pricing: Pricing on request; best for teams needing audience-flow planning and lift studies.
At a glance
- Editor score6.1 / 10
- PricingPricing on request
- Best forTeams needing audience-flow planning and lift studies
- Buying modelBoth
- Founded2009 · Toronto, Canada
- Facts checked24 Sep 2026
Where it wins
- Plans reach and supports audience targeting across campaign stages
- Activates and manages campaigns across multiple digital channels
- Offers brand-lift, holdout, attribution, and Adsquare footfall reporting
Where it doesn't
- Pricing and product details require a sales conversation
- Email is an integration rather than a listed ad channel
- Support channels list documentation only
Our verdict on illumin
illumin brings campaign planning, activation, optimization, reporting, and measurement into a connected demand-side and journey advertising platform for brands and agencies. Its workflow covers audience and targeting controls, with planning and reach forecasting before activation, then recommendations and reporting as campaigns run. The listed channels include native, display, video, connected TV, audio, digital out-of-home, and social; email audience integration extends the workflow. It is a fit for teams that want audience flow across campaign stages and measurement such as lift studies, rather than a tool focused on only one campaign phase.
The measurement options are a distinguishing part of the offering. Campaign reporting and attribution sit alongside brand-lift studies and audience holdout measurement, while footfall attribution reporting is available through the Adsquare integration. Its targeting options span geography, language, demographics, audiences, inventory and inventory quality, deals, brand safety, content and keywords, connections, viewability, and source. Those controls suit teams that need to plan and evaluate campaigns across several media types. Buyers seeking detailed operational specifications for each capability may want to clarify the product scope in a demo before selecting it.
illumin uses a contact-sales pricing model: the vendor directs prospective customers to request a demo, and does not publish product pricing on the reviewed official pages. That makes it harder to compare costs from published plans alone. The listed integrations include Meta, Facebook, Instagram, Adsquare, and email platforms. The product is cloud-deployed and lists documentation as its support channel; its stated compliance coverage includes SOC 2, GDPR, and HIPAA. Choose illumin if audience-flow planning, omnichannel activation, and campaign measurement matter together. Teams that need transparent plan pricing or a clearly listed support channel beyond documentation should compare alternatives.
illumin pricing
illumin fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Buying model | Both |
| Ad channels | native, display, video, connected TV, audio, digital out-of-home, social, email integration |
| Inventory access | Multiple |
| Targeting options | geographic, language, technology, inventory, inventory quality, deals, brand safety, content and keywords, connections, viewability, demographic, source, audience targeting |
| Attribution reporting | Yes |
| Supported regions | North America, LATAM, and EMEA |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR, HIPAA |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Meta, Facebook, Instagram, Adsquare, Email platforms |
| Pricing | Pricing on request |
| Website | illumin.com |
| Facts checked | 24 Sep 2026 |
illumin integrations
illumin lists 5 integrations on its own site.
- Meta
- Adsquare
- Email platforms
Alternatives to illumin
- The Trade DeskA broad DSP for planning, activating, optimizing, and measuring programmatic campaigns.9.0
- StackAdaptA broad programmatic buying platform with targeting, optimization, forecasting and attribution.8.2
- Nexxen DSPA flexible DSP for advertisers combining managed or self-service buying with audience data and measurement.7.7
See all illumin alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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