rtb.com
rtb.com: A focused retargeting DSP with dynamic banners, behavioral signals and Shopify support. Ranked #16 of 16 in Demand Side Platform by our editors (5.8/10); pricing: Pricing on request; best for small teams running display retargeting campaigns.
At a glance
- Editor score5.8 / 10
- PricingPricing on request
- Best forSmall teams running display retargeting campaigns
- Buying modelSelf_serve
- Facts checked24 Sep 2026
Where it wins
- Automates dynamic banners from product feeds
- Uses browsing and engagement signals to identify high-intent users
- Shopify connector supports feed sync and tag installation
Where it doesn't
- Limited to display advertising
- Pricing and media spend terms are not published
- Email is the only listed support channel
Our verdict on rtb.com
For ecommerce brands and agencies focused on bringing previous visitors back, rtb.com provides self-service campaign creation, management and monitoring for display advertising. It buys digital ad inventory through real-time bidding in open auctions and targets people who have interacted with a brand. Its behavioral focus includes browsing and engagement analysis, high-intent audience identification and personalized product recommendations. That makes it a specialized demand-side platform rather than a broad multi-channel buying tool; small teams with a retargeting goal are its clearest fit.
The product’s standout workflow connects audience signals to product creative and campaign goals. Deep-learning models analyze browsing and engagement behavior, while product feeds supply recommendations and dynamic banners. Campaigns can be optimized toward a chosen goal, with real-time reporting and dashboards for monitoring. Shopify integration supports feed synchronization and tracking-tag installation without coding, which may reduce routine setup work for stores using that platform. Buyers outside the Shopify ecosystem should weigh the narrower integration footprint against their existing commerce and analytics setup.
The official site offers self-service signup and states there are no minimum budget or setup fees, but the pricing model is contact sales and no recurring platform price is published. Media-spend terms are also not disclosed, so teams should clarify total costs directly before planning spend. The platform is cloud-based and web-accessible, with email listed as its support channel. Choose rtb.com when display retargeting, dynamic product ads and Shopify fit are priorities; consider a broader DSP if campaigns require channels beyond display or a wider integration ecosystem.
rtb.com pricing
rtb.com fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Buying model | Self_serve |
| Ad channels | display |
| Inventory access | Open_auction |
| Targeting options | retargeting; behavioral browsing and engagement signals; high-intent audiences; product recommendations |
| Attribution reporting | Not verified |
| Supported regions | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: Shopify |
| Pricing | Pricing on request |
| Website | rtb.com |
| Facts checked | 24 Sep 2026 |
rtb.com integrations
rtb.com lists 1 integrations on its own site.
- Shopify
Alternatives to rtb.com
- The Trade DeskA broad DSP for planning, activating, optimizing, and measuring programmatic campaigns.9.0
- StackAdaptA broad programmatic buying platform with targeting, optimization, forecasting and attribution.8.2
- Nexxen DSPA flexible DSP for advertisers combining managed or self-service buying with audience data and measurement.7.7
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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