The Best Retargeting Software in 2026
We researched retargeting software using vendors’ official websites, including pricing pages, plan tables, and product documentation. Rankings focus on the category’s core job, value for money, and verified features that help marketers re-engage prior visitors and customers through relevant advertising.
Our top picks
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Top ranked
AdRoll#1 of 229.4/10AdRoll combines cross-network campaign tools, audience targeting, optimization and reporting.
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Runner-up
Criteo Commerce Growth#2 of 229.3/10Cross-channel retargeting and prospecting with commerce-data targeting and automated optimization.
Pricing on request
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Top-ranked free plan
Ako Marketing#9 of 228.2/10A Shopify app pairing Meta and Google retargeting with loyalty tools.
Free plan · 14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 22 tools, best first
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Best forTeams managing web and social ads across networks
AdRoll combines cross-network campaign tools, audience targeting, optimization and reporting.
9.4/10★★★★★Visit AdRoll -
Best forCommerce brands running broad, data-driven retargeting
Cross-channel retargeting and prospecting with commerce-data targeting and automated optimization.
9.3/10★★★★★Visit Criteo -
Best forEcommerce teams wanting ads plus lifecycle automation
Combines cross-channel retargeting ads with email, SMS, push and onsite recommendations.
- Dynamic product ads
9.2/10★★★★★Try Retargeting.biz -
Best forAdvertisers needing programmatic and CRM retargeting
A managed advertising platform for teams combining retargeting with audience targeting.
- Frequency capping
- Dynamic product ads
9.1/10★★★★★Contact ReTargeter -
Best forMid-market and enterprise mobile app teams
A managed service for app teams seeking measurable re-engagement across iOS and Android.
8.6/10★★★★☆Visit YouAppi -
Best forSmall ecommerce teams wanting managed AI campaigns
Automates ecommerce campaigns across Meta and Google, with optional expert optimization.
8.5/10★★★★☆Visit Adwisely -
Best forReal-estate marketers needing multi-channel retargeting
Real-estate-focused ads combine website retargeting with local, sphere and listing campaigns.
- Frequency capping
8.4/10★★★★☆Visit Adwerx -
Best forEnterprise app marketers focused on churn reduction
A managed app-retargeting service built around churn prediction and campaign measurement.
8.3/10★★★★☆Visit Adikteev -
Best forShopify stores seeking Meta retargeting and loyalty
A Shopify app pairing Meta and Google retargeting with loyalty tools.
- Dynamic product ads
8.2/10★★★★☆Visit Ako Marketing -
Best forSmall stores seeking free dynamic retargeting
A free entry point for small stores, with limited reach and impressions.
- Frequency capping
- Dynamic product ads
8.1/10★★★★☆Visit Rontar -
Best forOnline shops seeking automated display retargeting
Automates product-level display retargeting, with a free plan that charges commission on ad spend.
- Dynamic product ads
8.0/10★★★★☆Visit releva.nz -
Best forShopify merchants needing free Facebook automation
Free Shopify automation for product retargeting across Facebook and Instagram.
- Dynamic product ads
7.9/10★★★★☆Visit Flightplan -
Best forShopify stores focused on Google remarketing
Automates Shopify pixel and audience setup; merchants still build their own campaigns.
- Dynamic product ads
7.8/10★★★★☆Visit Nabu -
Best forEcommerce teams seeking self-serve display retargeting
RTB.com pairs real-time display bidding with behavioral targeting and dynamic product ads.
7.7/10★★★★☆Visit rtb.com -
Best forTeams needing configurable display and video retargeting
A configurable retargeting DSP with free planning and paid live campaign access.
- Frequency capping
7.6/10★★★★☆Visit ad:personam -
Best forEcommerce brands using intent-scored dynamic ads
A fit for ecommerce teams pairing intent scoring with dynamic display ads.
- Dynamic product ads
7.5/10★★★★☆Visit Contobox -
Best forBrands preferring managed predictive retargeting
Managed display campaigns pair dynamic retargeting with predictive audience targeting.
- Frequency capping
- Dynamic product ads
7.4/10★★★★☆Visit Swayer -
Best forTeams retargeting visitors with product feeds
Product-feed retargeting with audience, conversion, budget, and placement controls.
- Dynamic product ads
7.3/10★★★★☆Visit Fusify -
Best forBusinesses wanting basic personalized visitor retargeting
A managed retargeting service for bringing previous website visitors back with tailored offers.
7.2/10★★★★☆Visit ADMY -
Best forMobile subscription apps with lifecycle cohorts
Lifecycle cohorting and cross-device ads for mobile app re-engagement.
- Frequency capping
- Dynamic product ads
7.1/10★★★★☆Contact Uptrix -
Best forMid-market and enterprise app advertisers
A managed app-retargeting service for teams running campaigns across major ad networks.
- Frequency capping
- Dynamic product ads
7.0/10★★★★☆Contact RevX -
Best forSolo users building low-cost Facebook audiences
A focused link shortener for building Facebook audiences from shared links.
6.8/10★★★☆☆Visit Meteor.link
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Audience sources | Dynamic product ads | Score |
|---|---|---|---|---|---|---|
| 1 | AdRoll | No | 9.4 | |||
| 2 | Criteo Commerce Growth | No | 9.3 | |||
| 3 | Retargeting.biz | Website | Yes | 9.2 | ||
| 4 | ReTargeter | No | Yes | 9.1 | ||
| 5 | YouAppi | 8.6 | ||||
| 6 | Adwisely | No | $49/mo | 8.5 | ||
| 7 | Adwerx | No | $49/mo | Website | No | 8.4 |
| 8 | Adikteev | No | 8.3 | |||
| 9 | Ako Marketing | Yes | Yes | 8.2 | ||
| 10 | Rontar | Yes | Website | Yes | 8.1 | |
| 11 | releva.nz | Yes | €49/mo | Website | Yes | 8.0 |
| 12 | Flightplan | Yes | Free | Website | Yes | 7.9 |
| 13 | Nabu: Google Ads Retargeting | Yes | Website | Yes | 7.8 | |
| 14 | rtb.com | 7.7 | ||||
| 15 | ad:personam | Yes | €149/mo | 7.6 | ||
| 16 | Contobox True Intent Retargeting | Website | Yes | 7.5 | ||
| 17 | Swayer | No | Website | Yes | 7.4 | |
| 18 | Fusify Dynamic Retargeting | Website | Yes | 7.3 | ||
| 19 | ADMY Retargeting | Website | 7.2 | |||
| 20 | Uptrix Uplift | No | Mobile_app | Yes | 7.1 | |
| 21 | RevX | No | Mobile_app | Yes | 7.0 | |
| 22 | Meteor.link | No | $9/mo | Website | 6.8 |
Head-to-head All 27 comparisons →
- AdRoll vs Criteo Commerce Growth
- AdRoll vs Retargeting.biz
- AdRoll vs ReTargeter
- AdRoll vs YouAppi
- AdRoll vs Adwisely
- AdRoll vs Adwerx
- AdRoll vs Adikteev
- Criteo Commerce Growth vs Retargeting.biz
- Criteo Commerce Growth vs ReTargeter
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How we rank retargeting software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update