AdRoll vs Criteo Commerce Growth

AdRoll9.4Visit Criteo Commerce Growth9.3Visit

Higher score AdRoll #1 in Retargeting Software 9.4/10 Paid ✓ 0 of 2 features Visit AdRoll

vs

Criteo Commerce Growth #2 in Retargeting Software 9.3/10 Pricing on request ✓ 0 of 2 features Visit Criteo

• AdRoll fits best

  Teams managing web and social ads across networks

• Criteo Commerce Growth fits best

  Commerce brands running broad, data-driven retargeting

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Side by side

Feature	AdRoll 9.4/10 Visit ↗	Criteo Commerce Growth 9.3/10 Visit ↗
At a glance
Editor score	9.4	9.3
Ranking	#1 in Retargeting Software	#2 in Retargeting Software
Best for	Teams managing web and social ads across networks	Commerce brands running broad, data-driven retargeting
Pricing model	Paid	Paid
Starting price	—	Pricing on request
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	20 integrations	3 integrations
Features AdRoll 0/2 · Criteo Commerce Growth 0/2
Dynamic product ads	Not checked yet	Not checked yet
Frequency capping	Not checked yet	Not checked yet
Specs
Audience sources	Not checked yet	Not checked yet
Ad channels	Not checked yet	Not checked yet
Attribution window	Not checked yet	Not checked yet
Our review
Pros	Create and allocate campaigns across Facebook, Instagram, TikTok, Pinterest and web ads Target audiences using behavior, contact lists, contextual signals and lookalikes Use cross-channel attribution, scheduled exports and a reporting API	Runs campaigns across open web, social, video and mobile environments Automates bid, budget and creative optimization with AI audience modeling Measures conversions and funnels from ad view through purchase
Cons	Social ads are an add-on to Self-Service Ads Dynamic CPM pricing makes media costs variable Managed services require qualifying ad spend; Advanced requires an annual commitment	Pricing is insertion-order based rather than published subscription tiers Requires product catalog/feed onboarding and Criteo OneTag tracking May be too broad for teams seeking a simple, single-channel retargeting tool
Our verdict	AdRoll brings campaign creation, management, optimization and measurement for brands, ecommerce businesses, agencies and other marketers working across web and social advertising. Campaigns can span Facebook, Instagram, TikTok, Pinterest… Read the review →	Criteo Commerce Growth is a performance advertising platform for brands, retailers and agencies pursuing customer acquisition, conversion and retention across the open web. It combines retargeting with prospecting: teams can use… Read the review →

Strengths and trade-offs

• AdRoll — where it wins

  • Create and allocate campaigns across Facebook, Instagram, TikTok, Pinterest and web ads
  • Target audiences using behavior, contact lists, contextual signals and lookalikes
  • Use cross-channel attribution, scheduled exports and a reporting API

  Where it doesn't

  • Social ads are an add-on to Self-Service Ads
  • Dynamic CPM pricing makes media costs variable
  • Managed services require qualifying ad spend; Advanced requires an annual commitment

• Criteo Commerce Growth — where it wins

  • Runs campaigns across open web, social, video and mobile environments
  • Automates bid, budget and creative optimization with AI audience modeling
  • Measures conversions and funnels from ad view through purchase

  Where it doesn't

  • Pricing is insertion-order based rather than published subscription tiers
  • Requires product catalog/feed onboarding and Criteo OneTag tracking
  • May be too broad for teams seeking a simple, single-channel retargeting tool

• AdRoll9.4/10 · Paid

  AdRoll combines cross-network campaign tools, audience targeting, optimization and reporting.

  Visit AdRollFull verdict →
• Criteo Commerce Growth9.3/10 · Pricing on request

  Cross-channel retargeting and prospecting with commerce-data targeting and automated optimization.

  Visit CriteoFull verdict →