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Head-to-head · Retargeting Software

AdRoll vs Retargeting.biz

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score AdRoll #1 in Retargeting Software 9.4/10 Paid ✓ 0 of 2 features Visit AdRoll
Retargeting.biz #3 in Retargeting Software 9.2/10 Pricing on request ✓ 1 of 2 features Try Retargeting.biz

AdRoll leads on 0 checks, Retargeting.biz on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdRoll · 9.4/10
  • Most featuresRetargeting.biz · 1 of 2

AdRoll scores higher on our rubric for retargeting software: 9.4 against 9.2 out of 10; our editors rank them #1 and #3.

AdRoll is the better fit for teams managing web and social ads across networks. Retargeting.biz is the better fit for ecommerce teams wanting ads plus lifecycle automation.

  • AdRoll fits best

    Teams managing web and social ads across networks

  • Retargeting.biz fits best

    Ecommerce teams wanting ads plus lifecycle automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdRoll 9.4/10 Visit ↗ Retargeting.biz 9.2/10 Visit ↗
At a glance
Editor score 9.4 9.2
Ranking #1 in Retargeting Software #3 in Retargeting Software
Best for Teams managing web and social ads across networks Ecommerce teams wanting ads plus lifecycle automation
Pricing model Paid Paid
Starting price — —
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 20 integrations 20 integrations
Features AdRoll 0/2 · Retargeting.biz 1/2
Dynamic product ads Not checked yet ✓ (best)
Frequency capping Not checked yet Not checked yet
Specs
Audience sources Not checked yet Website
Ad channels Not checked yet Not checked yet
Attribution window Not checked yet Not checked yet
Our review
Pros
  • Create and allocate campaigns across Facebook, Instagram, TikTok, Pinterest and web ads
  • Target audiences using behavior, contact lists, contextual signals and lookalikes
  • Use cross-channel attribution, scheduled exports and a reporting API
  • Runs dynamic Facebook, Instagram and Google remarketing ads.
  • Adds triggered email, SMS, push and feedback campaigns.
  • Connects with major ecommerce platforms and offers API and SDK options.
Cons
  • Social ads are an add-on to Self-Service Ads
  • Dynamic CPM pricing makes media costs variable
  • Managed services require qualifying ad spend; Advanced requires an annual commitment
  • Plans are quote-based rather than priced publicly.
  • The feature set spans ads and lifecycle marketing, requiring a broader remit.
  • Custom implementations may require JavaScript tracking, API or SDK work.
Our verdict

AdRoll brings campaign creation, management, optimization and measurement for brands, ecommerce businesses, agencies and other marketers working across web and social advertising. Campaigns can span Facebook, Instagram, TikTok, Pinterest…

Read the review →

Retargeting.biz is a cloud marketing-automation platform for ecommerce businesses that want to bring visitor retargeting and lifecycle messaging together. It profiles website visitors for personalized ads on Facebook, Instagram and Google,…

Read the review →
  1. AdRollRetargeting Software 9.4Paid
  2. Retargeting.bizRetargeting Software 9.2Pricing on request

Strengths and trade-offs

  • AdRoll — where it wins

    • Create and allocate campaigns across Facebook, Instagram, TikTok, Pinterest and web ads
    • Target audiences using behavior, contact lists, contextual signals and lookalikes
    • Use cross-channel attribution, scheduled exports and a reporting API

    Where it doesn't

    • Social ads are an add-on to Self-Service Ads
    • Dynamic CPM pricing makes media costs variable
    • Managed services require qualifying ad spend; Advanced requires an annual commitment

  • Retargeting.biz — where it wins

    • Runs dynamic Facebook, Instagram and Google remarketing ads.
    • Adds triggered email, SMS, push and feedback campaigns.
    • Connects with major ecommerce platforms and offers API and SDK options.

    Where it doesn't

    • Plans are quote-based rather than priced publicly.
    • The feature set spans ads and lifecycle marketing, requiring a broader remit.
    • Custom implementations may require JavaScript tracking, API or SDK work.

More comparisons

All retargeting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update