AdRoll vs Adwerx

AdRoll9.4Visit Adwerx8.4Visit

Higher score AdRoll #1 in Retargeting Software 9.4/10 Paid ✓ 0 of 2 features Visit AdRoll

vs

Adwerx #7 in Retargeting Software 8.4/10 Paid ✓ 1 of 2 features Visit Adwerx

• AdRoll fits best

  Teams managing web and social ads across networks

• Adwerx fits best

  Real-estate marketers needing multi-channel retargeting

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Side by side

Feature	AdRoll 9.4/10 Visit ↗	Adwerx 8.4/10 Visit ↗
At a glance
Editor score	9.4	8.4
Ranking	#1 in Retargeting Software	#7 in Retargeting Software
Best for	Teams managing web and social ads across networks	Real-estate marketers needing multi-channel retargeting
Pricing model	Paid	Paid
Starting price	—	$49/mo
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Features AdRoll 0/2 · Adwerx 1/2
Dynamic product ads	Not checked yet	—
Frequency capping	Not checked yet	✓ (best)
Specs
Audience sources	Not checked yet	Website
Ad channels	Not checked yet	Social
Attribution window	Not checked yet	Not checked yet
Our review
Pros	Create and allocate campaigns across Facebook, Instagram, TikTok, Pinterest and web ads Target audiences using behavior, contact lists, contextual signals and lookalikes Use cross-channel attribution, scheduled exports and a reporting API	Retargets website visitors across Facebook, Instagram, websites and mobile apps Combines pixel, sphere/database, geographic and behavioral targeting Supports dynamic ads, reporting and compliance approval workflows
Cons	Social ads are an add-on to Self-Service Ads Dynamic CPM pricing makes media costs variable Managed services require qualifying ad spend; Advanced requires an annual commitment	Retargeting ads are tied to Top Performer and Custom packages Top Performer package prices have no stated billing period No 24/7 support; published channels are email, phone and docs
Our verdict	AdRoll brings campaign creation, management, optimization and measurement for brands, ecommerce businesses, agencies and other marketers working across web and social advertising. Campaigns can span Facebook, Instagram, TikTok, Pinterest… Read the review →	For real estate, mortgage and other housing professionals, Adwerx automates digital advertising across website retargeting, local-area and ZIP-code campaigns, sphere/database audiences, listings, video, streaming TV and digital… Read the review →

Strengths and trade-offs

• AdRoll — where it wins

  • Create and allocate campaigns across Facebook, Instagram, TikTok, Pinterest and web ads
  • Target audiences using behavior, contact lists, contextual signals and lookalikes
  • Use cross-channel attribution, scheduled exports and a reporting API

  Where it doesn't

  • Social ads are an add-on to Self-Service Ads
  • Dynamic CPM pricing makes media costs variable
  • Managed services require qualifying ad spend; Advanced requires an annual commitment

• Adwerx — where it wins

  • Retargets website visitors across Facebook, Instagram, websites and mobile apps
  • Combines pixel, sphere/database, geographic and behavioral targeting
  • Supports dynamic ads, reporting and compliance approval workflows

  Where it doesn't

  • Retargeting ads are tied to Top Performer and Custom packages
  • Top Performer package prices have no stated billing period
  • No 24/7 support; published channels are email, phone and docs

• AdRoll9.4/10 · Paid

  AdRoll combines cross-network campaign tools, audience targeting, optimization and reporting.

  Visit AdRollFull verdict →
• Adwerx8.4/10 · Paid

  Real-estate-focused ads combine website retargeting with local, sphere and listing campaigns.

  Visit AdwerxFull verdict →