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Head-to-head · Retargeting Software

Criteo Commerce Growth vs Adwerx

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Criteo Commerce Growth #2 in Retargeting Software 9.3/10 Pricing on request ✓ 0 of 2 features Visit Criteo
Adwerx #7 in Retargeting Software 8.4/10 Paid ✓ 1 of 2 features Visit Adwerx

Criteo Commerce Growth leads on 0 checks, Adwerx on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCriteo Commerce Growth · 9.3/10
  • Most featuresAdwerx · 1 of 2

Criteo Commerce Growth scores higher on our rubric for retargeting software: 9.3 against 8.4 out of 10; our editors rank them #2 and #7.

Criteo Commerce Growth is the better fit for commerce brands running broad, data-driven retargeting. Adwerx is the better fit for real-estate marketers needing multi-channel retargeting.

  • Criteo Commerce Growth fits best

    Commerce brands running broad, data-driven retargeting

  • Adwerx fits best

    Real-estate marketers needing multi-channel retargeting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Criteo Commerce Growth 9.3/10 Visit ↗ Adwerx 8.4/10 Visit ↗
At a glance
Editor score 9.3 8.4
Ranking #2 in Retargeting Software #7 in Retargeting Software
Best for Commerce brands running broad, data-driven retargeting Real-estate marketers needing multi-channel retargeting
Pricing model Paid Paid
Starting price Pricing on request $49/mo
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email, Phone, Docs
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Criteo Commerce Growth 0/2 · Adwerx 1/2
Dynamic product ads Not checked yet —
Frequency capping Not checked yet ✓ (best)
Specs
Audience sources Not checked yet Website
Ad channels Not checked yet Social
Attribution window Not checked yet Not checked yet
Our review
Pros
  • Runs campaigns across open web, social, video and mobile environments
  • Automates bid, budget and creative optimization with AI audience modeling
  • Measures conversions and funnels from ad view through purchase
  • Retargets website visitors across Facebook, Instagram, websites and mobile apps
  • Combines pixel, sphere/database, geographic and behavioral targeting
  • Supports dynamic ads, reporting and compliance approval workflows
Cons
  • Pricing is insertion-order based rather than published subscription tiers
  • Requires product catalog/feed onboarding and Criteo OneTag tracking
  • May be too broad for teams seeking a simple, single-channel retargeting tool
  • Retargeting ads are tied to Top Performer and Custom packages
  • Top Performer package prices have no stated billing period
  • No 24/7 support; published channels are email, phone and docs
Our verdict

Criteo Commerce Growth is a performance advertising platform for brands, retailers and agencies pursuing customer acquisition, conversion and retention across the open web. It combines retargeting with prospecting: teams can use…

Read the review →

For real estate, mortgage and other housing professionals, Adwerx automates digital advertising across website retargeting, local-area and ZIP-code campaigns, sphere/database audiences, listings, video, streaming TV and digital…

Read the review →
  1. Criteo Commerce GrowthRetargeting Software 9.3Pricing on request
  2. AdwerxRetargeting Software 8.4Paid

Strengths and trade-offs

  • Criteo Commerce Growth — where it wins

    • Runs campaigns across open web, social, video and mobile environments
    • Automates bid, budget and creative optimization with AI audience modeling
    • Measures conversions and funnels from ad view through purchase

    Where it doesn't

    • Pricing is insertion-order based rather than published subscription tiers
    • Requires product catalog/feed onboarding and Criteo OneTag tracking
    • May be too broad for teams seeking a simple, single-channel retargeting tool

  • Adwerx — where it wins

    • Retargets website visitors across Facebook, Instagram, websites and mobile apps
    • Combines pixel, sphere/database, geographic and behavioral targeting
    • Supports dynamic ads, reporting and compliance approval workflows

    Where it doesn't

    • Retargeting ads are tied to Top Performer and Custom packages
    • Top Performer package prices have no stated billing period
    • No 24/7 support; published channels are email, phone and docs
  • Criteo Commerce Growth9.3/10 · Pricing on request

    Cross-channel retargeting and prospecting with commerce-data targeting and automated optimization.

    Visit CriteoFull verdict →
  • Adwerx8.4/10 · Paid

    Real-estate-focused ads combine website retargeting with local, sphere and listing campaigns.

    Visit AdwerxFull verdict →

More comparisons

All retargeting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update