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Head-to-head · Retargeting Software

Criteo Commerce Growth vs Adwisely

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Criteo Commerce Growth #2 in Retargeting Software 9.3/10 Pricing on request ✓ 0 of 2 features Visit Criteo
Adwisely #6 in Retargeting Software 8.5/10 7-day trial Free trial✓ 0 of 2 features Visit Adwisely

Criteo Commerce Growth leads on 0 checks, Adwisely on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCriteo Commerce Growth · 9.3/10
  • Free trialonly Adwisely

Criteo Commerce Growth scores higher on our rubric for retargeting software: 9.3 against 8.5 out of 10; our editors rank them #2 and #6.

Criteo Commerce Growth is the better fit for commerce brands running broad, data-driven retargeting. Adwisely is the better fit for small ecommerce teams wanting managed AI campaigns.

  • Criteo Commerce Growth fits best

    Commerce brands running broad, data-driven retargeting

  • Adwisely fits best

    Small ecommerce teams wanting managed AI campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Criteo Commerce Growth 9.3/10 Visit ↗ Adwisely 8.5/10 Visit ↗
At a glance
Editor score 9.3 8.5
Ranking #2 in Retargeting Software #6 in Retargeting Software
Best for Commerce brands running broad, data-driven retargeting Small ecommerce teams wanting managed AI campaigns
Pricing model Paid Paid
Starting price Pricing on request $49/mo
Free plan — —
Free trial — 7 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 3 integrations 5 integrations
Features Criteo Commerce Growth 0/2 · Adwisely 0/2
Dynamic product ads Not checked yet Not checked yet
Frequency capping Not checked yet Not checked yet
Specs
Audience sources Not checked yet Not checked yet
Ad channels Not checked yet Not checked yet
Attribution window Not checked yet Not checked yet
Our review
Pros
  • Runs campaigns across open web, social, video and mobile environments
  • Automates bid, budget and creative optimization with AI audience modeling
  • Measures conversions and funnels from ad view through purchase
  • Automates retargeting, prospecting, cross-sell, and upsell campaigns
  • Tests product catalogs and creative variants across Meta and Google
  • Concierge adds dedicated experts and 10 hours of monthly optimization
Cons
  • Pricing is insertion-order based rather than published subscription tiers
  • Requires product catalog/feed onboarding and Criteo OneTag tracking
  • May be too broad for teams seeking a simple, single-channel retargeting tool
  • Managed ad spend is charged at 10% on both plans
  • Monthly fees are capped at $3,250, which may not suit every budget
  • The Self-Serve plan provides email and chat support rather than dedicated experts
Our verdict

Criteo Commerce Growth is a performance advertising platform for brands, retailers and agencies pursuing customer acquisition, conversion and retention across the open web. It combines retargeting with prospecting: teams can use…

Read the review →

Adwisely is a web-based advertising automation platform for ecommerce businesses that want to run campaigns across Meta and Google. It supports retargeting as well as prospecting, cross-sell, and upsell campaigns, so its scope extends…

Read the review →
  1. Criteo Commerce GrowthRetargeting Software 9.3Pricing on request
  2. AdwiselyRetargeting Software 8.57-day trial

Strengths and trade-offs

  • Criteo Commerce Growth — where it wins

    • Runs campaigns across open web, social, video and mobile environments
    • Automates bid, budget and creative optimization with AI audience modeling
    • Measures conversions and funnels from ad view through purchase

    Where it doesn't

    • Pricing is insertion-order based rather than published subscription tiers
    • Requires product catalog/feed onboarding and Criteo OneTag tracking
    • May be too broad for teams seeking a simple, single-channel retargeting tool
  • Adwisely — where it wins

    • Automates retargeting, prospecting, cross-sell, and upsell campaigns
    • Tests product catalogs and creative variants across Meta and Google
    • Concierge adds dedicated experts and 10 hours of monthly optimization

    Where it doesn't

    • Managed ad spend is charged at 10% on both plans
    • Monthly fees are capped at $3,250, which may not suit every budget
    • The Self-Serve plan provides email and chat support rather than dedicated experts
  • Criteo Commerce Growth9.3/10 · Pricing on request

    Cross-channel retargeting and prospecting with commerce-data targeting and automated optimization.

    Visit CriteoFull verdict →
  • Adwisely8.5/10 · 7-day trial

    Automates ecommerce campaigns across Meta and Google, with optional expert optimization.

    Visit AdwiselyFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update