Flightplan
Flightplan: Free Shopify automation for product retargeting across Facebook and Instagram. Ranked #14 of 22 in Retargeting Software by our editors (6.1/10); pricing: Free plan; best for shopify merchants needing free Facebook automation.
At a glance
- Editor score6.1 / 10
- PricingFree plan
- Best forShopify merchants needing free Facebook automation
- Free planYes
- Paid fromNone
- Facts checked24 Sep 2026
Where it wins
- Automates Facebook pixel setup and product and variant event tracking
- Builds product feeds, product sets, and retargeting audiences
- Generates campaigns, ad sets, ads, bids, and budgets automatically
Where it doesn't
- Focused on Shopify stores rather than multiple commerce platforms
- Retargeting uses website audiences on Facebook and Instagram
- Support is provided through email
Our verdict on Flightplan
Flightplan is a web-based cloud service for Shopify stores that automates dynamic product retargeting on Facebook and Instagram. It connects a Facebook account to a Shopify store, configures the Facebook pixel, synchronizes catalog data, and manages the campaign components needed to reach shoppers who viewed products or added items to a cart. Its small-business fit is clearest for merchants seeking a focused retargeting workflow rather than a broader advertising platform.
The published offer is free to use. Businesses pay Facebook directly for their ad spend, while Flightplan handles campaign creation and ongoing management of bids and budgets across ad sets. The product works with Shopify, Facebook, and Instagram, keeping the workflow centered on a store catalog and social ad channels. Product and variant event tracking, synchronized feeds, product sets, and audience creation cover the operational steps that otherwise need to be configured separately.
Flightplan’s main strength is breadth within this narrow use case: pixel events, catalog feeds, audiences, campaigns, ad sets, ads, bids, and budgets are all automated in one service. That focus also defines its boundary. Website audiences and Facebook and Instagram delivery make it a specialized social retargeting tool, not a general multichannel system. Shopify merchants that want free automation for these channels should consider it; businesses needing other store platforms, audience sources, or broader channel coverage should look elsewhere.
Flightplan pricing
Flightplan fact sheet
| Free plan | Yes |
|---|---|
| Paid from | None |
| Audience sources | Website |
| Ad channels | Social |
| Dynamic product ads | Yes |
| Frequency capping | Not verified |
| Attribution window | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Small business (editorial estimate) |
| Integrations | 3 integrations: Shopify, Facebook, Instagram |
| Pricing | Free plan |
| Website | flightplan.io |
| Facts checked | 24 Sep 2026 |
Flightplan integrations
Flightplan lists 3 integrations on its own site.
- Shopify
Alternatives to Flightplan
- AdRollAdRoll combines cross-network campaign tools, audience targeting, optimization and reporting.8.5
- Criteo Commerce GrowthCross-channel retargeting and prospecting with commerce-data targeting and automated optimization.8.2
- Retargeting.bizCombines cross-channel retargeting ads with email, SMS, push and onsite recommendations.7.7
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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