Nabu: Google Ads Retargeting
Nabu: Google Ads Retargeting: Automates Shopify pixel and audience setup; merchants still build their own campaigns. Ranked #13 of 22 in Retargeting Software by our editors (6.2/10); pricing: Freemium; best for shopify stores focused on Google remarketing.
At a glance
- Editor score6.2 / 10
- PricingFreemium
- Best forShopify stores focused on Google remarketing
- Free planYes
- Facts checked24 Sep 2026
Where it wins
- Creates and installs the Google Ads pixel without theme-file edits
- Builds page-wise audiences automatically from store activity
- Supports standard and Merchant Center-based dynamic remarketing
Where it doesn't
- Merchants must set up their own campaigns
- Dynamic remarketing depends on Google Merchant Center product data
- Explorer has a 10-orders-per-month allowance
Our verdict on Nabu: Google Ads Retargeting
Nabu: Google Ads Retargeting is a Shopify app for merchants who want to create Google Ads remarketing audiences from store activity without editing theme files or writing code. It installs a retargeting pixel and automatically creates page-based audiences. Dynamic remarketing uses product information from Google Merchant Center, while audience targeting can support search, shopping, and display campaigns. The app handles tags and audiences, not campaign creation, so it suits stores that want to automate setup but are prepared to manage advertising separately.
The plan structure starts with Explorer, which is free within its stated allowance of 10 orders per month; orders above that threshold incur a monthly charge, according to the published plan notes. Explorer includes automatic pixel creation and installation, Google Ads audience creation, and standard remarketing. Advanced adds unlimited orders, dynamic as well as standard remarketing, priority support, and a 7-day free trial. This makes Explorer a fit for stores within its order allowance that need standard remarketing, while Advanced is aimed at merchants needing dynamic ads or unlimited orders.
Its strongest fit is the Shopify–Google Ads–Merchant Center workflow: automatic page-wise audiences come from visitor activity, segmentation reflects interactions, and Merchant Center product IDs are aligned for dynamic remarketing. The app can provide audiences for search, shopping, and display targeting, but merchants remain responsible for campaign setup. That division is important: choose Nabu to simplify pixel and audience preparation, not as a complete campaign management tool. Shopify merchants wanting to retarget visitors through Google without code are the clearest audience; stores seeking an app that also builds and manages campaigns should look elsewhere.
Nabu: Google Ads Retargeting pricing
All 2 Nabu: Google Ads Retargeting plans and prices →
Nabu: Google Ads Retargeting fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Audience sources | Website |
| Ad channels | Not verified |
| Dynamic product ads | Yes |
| Frequency capping | Not verified |
| Attribution window | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Live chat, Email · 24/7 |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 3 integrations: Shopify, Google Ads, Google Merchant Center |
| Pricing | Freemium (source) |
| Website | adnabu.com |
| Facts checked | 24 Sep 2026 |
Nabu: Google Ads Retargeting integrations
Nabu: Google Ads Retargeting lists 3 integrations on its own site.
- Shopify
- Google Ads
- Google Merchant Center
Alternatives to Nabu: Google Ads Retargeting
- AdRollAdRoll combines cross-network campaign tools, audience targeting, optimization and reporting.8.5
- Criteo Commerce GrowthCross-channel retargeting and prospecting with commerce-data targeting and automated optimization.8.2
- Retargeting.bizCombines cross-channel retargeting ads with email, SMS, push and onsite recommendations.7.7
See all Nabu: Google Ads Retargeting alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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