ad:personam
ad:personam: A configurable retargeting DSP with free planning and paid live campaign access. Ranked #12 of 22 in Retargeting Software by our editors (6.5/10); pricing: Free plan · paid from €149/mo · 30-day trial; best for teams needing configurable display and video retargeting.
At a glance
- Editor score6.5 / 10
- PricingFree plan · paid from €149/mo · 30-day trial
- Best forTeams needing configurable display and video retargeting
- Free planYes
- Facts checked24 Sep 2026
Where it wins
- Build visitor audiences with a Universal Pixel and activity-based rules
- Set retargeting windows, audience exclusions, and frequency caps
- Free Planning Mode includes media forecasting and audience research
Where it doesn't
- Live campaigns require a paid subscription
- Starter is limited to display; video and other channels require Pro
- Support channels list documentation only
Our verdict on ad:personam
ad:personam is a self-serve demand-side platform for agencies, small businesses, and advertisers that want to retarget people based on campaign clicks or website activity. Its Universal Pixel builds visitor audiences, and configurable rules can target or exclude people using selected tracking points. The controls suit teams that need to adjust how recent an interaction must be and how often display or video ads appear, rather than relying on a single fixed retargeting audience.
The plan structure separates research from live advertising. Planning Mode costs €0 per month and includes AI media planning and forecasting plus inventory and audience research, but it does not launch live campaigns. Starter costs €149 per month and adds display campaign access, the Universal Pixel, conversion pixels, AI creative generation, and reporting. Pro costs €299 per month and adds display, video, audio, connected TV, and in-app advertising, along with priority support. The published pricing also includes a 30-day free trial. Teams evaluating campaign ideas can begin with the free mode; advertisers need a paid plan to run campaigns.
Retargeting can use prior campaign clicks or website tracking-point activity, with windows expressed as “During Last,” “More Than,” or “At Any Time”; examples include 7, 14, and 30 days. Frequency caps apply to display and video line items, and delivery spans display and video, with broader channel access on Pro. Looker Studio is the listed integration, and the service is cloud-based and web-accessible. This is a fit for small and mid-market teams seeking configurable programmatic retargeting across those channels. Teams that need live campaigns without a subscription, broader listed integrations, or support beyond documentation should compare alternatives.
ad:personam pricing
All 3 ad:personam plans and prices →
ad:personam fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Audience sources | Not verified |
| Ad channels | Not verified |
| Dynamic product ads | Not verified |
| Frequency capping | Yes |
| Attribution window | Configurable time windows; supports During Last, More Than, or At Any Time. Examples include 7, 14, and 30 days. |
| Free trial | 30 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Docs |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 1 integrations: Looker Studio |
| Pricing | Free plan · paid from €149/mo · 30-day trial (source) |
| Website | adpersonam.io |
| Facts checked | 24 Sep 2026 |
ad:personam integrations
ad:personam lists 1 integrations on its own site.
- Looker Studio
Alternatives to ad:personam
- AdRollAdRoll combines cross-network campaign tools, audience targeting, optimization and reporting.8.5
- Criteo Commerce GrowthCross-channel retargeting and prospecting with commerce-data targeting and automated optimization.8.2
- Retargeting.bizCombines cross-channel retargeting ads with email, SMS, push and onsite recommendations.7.7
See all ad:personam alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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