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YouAppi

Paid#22 of 26 in Mobile Marketing Automation SoftwareRetargeting Software Mobile Advertising Software

YouAppi: A managed mobile retargeting platform with testing, optimization, and detailed reporting. Ranked #22 of 26 in Mobile Marketing Automation Software by our editors (6.9/10); pricing: Pricing on request; best for teams focused on mobile retargeting and re-engagement.

6.9/10Editor score

Visit YouAppi

YouAppi6.9 Visit YouAppi

At a glance

Editor score
6.9 / 10
Pricing
Pricing on request
Best for
Teams focused on mobile retargeting and re-engagement
Founded
2011 · Palo Alto, California, United States
Facts checked
22 Sep 2026

Where it wins
- Machine-learning optimization with behavioral audience segmentation
- Incrementality and lift testing using test and control groups
- Raw-data reporting, reporting API, and six attribution integrations
Where it doesn't
- Pricing uses contact-sales rather than published subscription tiers
- Managed campaign services may not suit self-service teams
- No verified journey builder for broader lifecycle automation

Our verdict on YouAppi

YouAppi is a managed mobile advertising, retargeting, and re-engagement platform for app developers, publishers, and brands. Its ReAppi product combines a demand-side platform, data management platform, machine-learning optimization, behavioral segmentation, dynamic creative, campaign reporting, and incrementality testing. Campaigns can target users by app activity, purchases, recency, and other events across iOS and Android, making it a focused option for teams working to bring mobile users back and improve campaign outcomes.

Pricing is handled through contact sales, with flexible CPM-based arrangements rather than fixed subscription tiers. The service includes campaign strategy, creative production for banners, native ads, and video, optimization, and reporting. Its ecosystem includes LiveRamp, mParticle, Adjust, AppsFlyer, Kochava, and Branch, while platform support covers web, iOS, Android, and API access. The reporting API and raw-data reporting are useful for teams that need to connect campaign results with broader measurement workflows.

YouAppi’s strongest area is mobile retargeting depth: dynamic creative optimization, behavioral triggers, real-time dashboards, and machine-learning campaign optimization are paired with incrementality and lift testing through test and control groups. That combination suits teams that value measurement beyond basic conversion reporting. However, its managed-service model and contact-sales pricing are less suitable for buyers seeking a self-service marketing automation plan with clearly defined tiers. Teams that need a verified journey builder for broader lifecycle orchestration should choose a different product; teams focused specifically on mobile re-engagement and paid retargeting are the better fit.

Your product? Our editors can test YouAppi in depth and publish a review, labelled as paid · from $149/mo →

YouAppi pricing

Plans Pricing on requestPaid No free plan — trial or paid only. Prices checked 22 Sep 2026.

See plans on youappi.com

YouAppi fact sheet

Free plan	Not verified
Paid from	Not verified
Mobile OS support	Ios_and_android
Mobile analytics	Yes
Behavioral triggers	Yes
Visual journey builder	Not verified
A/B testing	Yes
Data export	Yes
Deployment	Cloud
Platforms	Web, iOS, Android
Compliance & security	GDPR
Support	Email, Phone, Docs
Built for	Mid-market, Enterprise (editorial estimate)
Integrations	6 integrations: LiveRamp, mParticle, Adjust, AppsFlyer, Kochava, Branch
Pricing	Pricing on request
Website	youappi.com
Facts checked	22 Sep 2026

YouAppi integrations

YouAppi lists 6 integrations on its own site.

LiveRamp
mParticle
Adjust
AppsFlyer
Kochava
Branch

Alternatives to YouAppi

See all YouAppi alternatives →

Also Ranked In

YouAppi is ranked in 3 of our directories.

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Featured on iTechGuides

YouAppi is listed in our Mobile Marketing Automation Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update