Smartly
Smartly: Cross-channel campaign management paired with personalized, dynamically optimized creative. Ranked #6 of 36 in Social Media Advertising Software by our editors (8.6/10); pricing: Pricing on request; best for brands focused on creative personalization.
At a glance
- Editor score8.6 / 10
- PricingPricing on request
- Best forBrands focused on creative personalization
- Cross-network campaignsYes
- Founded2013
- Facts checked19 Sep 2026
Where it wins
- Combines campaign management across social and other digital channels.
- Supports creative personalization and dynamic creative optimization.
- Offers predictive budget allocation and cross-channel reporting.
Where it doesn't
- Available on web only.
- Fees are specified in an Order Form rather than public pricing.
- Its feature set centers on digital advertising campaign workflows.
Our verdict on Smartly
Smartly brings creative production, paid social campaign management, cross-channel media workflows, optimization, and reporting into one advertising platform. It is aimed at brands, agencies, performance teams, and creative teams managing digital campaigns. Its fit is especially clear for organizations that want creative personalization alongside campaign operations, rather than a tool centered on a single advertising task.
Creative production and personalization are paired with dynamic creative optimization and AI-assisted generation and editing. Campaign teams can also use automated workflows, optimization, rules, and alerts, while predictive budget allocation supports budget decisions. The platform connects campaigns and reporting across Meta, TikTok, Snapchat, Pinterest, Google Ads, YouTube, Reddit, X, Amazon DSP, and Spotify. This breadth suits teams coordinating activity across multiple advertising channels; buyers looking for a narrower single-network tool may find the combined scope unnecessary.
According to Smartly's pricing terms, fees are specified in an Order Form and may involve advertising spend, impressions, or other contractual terms. That makes a sales conversation part of evaluating cost, rather than comparing published plan prices. Smartly is available on web, so teams should consider that platform coverage when evaluating fit. Its advanced reporting and custom dashboards can support cross-channel analysis, alongside automated campaign workflows and budget allocation. Choose Smartly when personalized creative, cross-channel management, and optimization are central needs; consider an alternative if you need a publicly priced plan or access beyond the web platform.
Your product? Our editors can test Smartly in depth and publish a review, labelled as paid · from $149/mo →
Smartly pricing
Smartly fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Cross-network campaigns | Yes |
| Automated rules | Yes |
| Creative testing | Yes |
| Report export | Not verified |
| Supported networks | Not verified |
| Included team seats | Not verified |
| Reporting depth | Advanced |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 10 integrations: Meta, TikTok, Snapchat, Pinterest, Google Ads, YouTube … |
| Pricing | Pricing on request |
| Website | smartly.io |
| Facts checked | 19 Sep 2026 |
Smartly integrations
Smartly lists 10 integrations on its own site.
- Meta
- TikTok
- Snapchat
- Google Ads
- YouTube
- X
- Amazon DSP
- Spotify
Alternatives to Smartly
- GetChannelCoordinate campaigns, budgets, testing, and reporting across ad channels.9.4
- AttensifyA free-to-start marketing suite with AI ad optimization and testing across three networks.9.2
- MetadataA cross-channel B2B advertising platform with deep experimentation and pipeline reporting.8.9
See all Smartly alternatives →
Smartly vs the competition
- Smartly vs GetChannel
- Smartly vs Attensify
- Smartly vs Metadata
- Smartly vs Sprinklr Social Advertising
- Smartly vs Fluency
- Smartly vs Skai
Compare Smartly with any tool side by side →
Also Ranked In
Smartly is ranked in 10 of our directories; the 6 strongest besides Social Media Advertising Software.
Used Smartly? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Smartly for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Smartly is listed in our Social Media Advertising Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/smartly/"><img src="https://www.itechguides.com/best/badge/smartly.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update