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Head-to-head · Social Media Advertising Software

GetChannel vs Smartly

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score GetChannel #1 in Social Media Advertising Software 9.4/10 Free plan Free plan✓ 4 of 4 features Visit GetChannel
Smartly #6 in Social Media Advertising Software 8.6/10 Pricing on request ✓ 3 of 4 features Visit Smartly

GetChannel leads on 0 checks, Smartly on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGetChannel · 9.4/10
  • Free planonly GetChannel
  • Most featuresGetChannel · 4 of 4

GetChannel scores higher on our rubric for social media advertising software: 9.4 against 8.6 out of 10; our editors rank them #1 and #6.

GetChannel is the better fit for teams managing campaigns across many ad networks. Smartly is the better fit for brands focused on creative personalization.

  • GetChannel fits best

    Teams managing campaigns across many ad networks

  • Smartly fits best

    Brands focused on creative personalization

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature GetChannel 9.4/10 Visit ↗ Smartly 8.6/10 Visit ↗
At a glance
Editor score 9.4 8.6
Ranking #1 in Social Media Advertising Software #6 in Social Media Advertising Software
Best for Teams managing campaigns across many ad networks Brands focused on creative personalization
Pricing model Free plan + paid Paid
Starting price — Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 16 integrations 10 integrations
Features GetChannel 4/4 · Smartly 3/4
Cross-network campaigns ✓ ✓
Automated rules ✓ ✓
Creative testing ✓ ✓
Report export ✓ (best) Not checked yet
Specs
Supported networks Not checked yet Not checked yet
Included team seats Not checked yet Not checked yet
Reporting depth Advanced Advanced
Our review
Pros
  • Unifies campaign creation and performance tracking across ad channels
  • Combines rules-based automation, budget tools, and creative testing
  • Connects 15 ad, analytics, commerce, and CRM platforms
  • Combines campaign management across social and other digital channels.
  • Supports creative personalization and dynamic creative optimization.
  • Offers predictive budget allocation and cross-channel reporting.
Cons
  • Free plan limits use to 1 workspace and 3 connected channels
  • Starter has no published price, making tier comparison harder
  • Beta availability means plans and pricing may change
  • Available on web only.
  • Fees are specified in an Order Form rather than public pricing.
  • Its feature set centers on digital advertising campaign workflows.
Our verdict

GetChannel is a web-based advertising management platform for performance marketers, agencies, and marketing teams coordinating campaigns across multiple ad networks. It brings campaign creation, budget allocation, performance tracking,…

Read the review →

Smartly brings creative production, paid social campaign management, cross-channel media workflows, optimization, and reporting into one advertising platform. It is aimed at brands, agencies, performance teams, and creative teams managing…

Read the review →
  1. GetChannelSocial Media Advertising Software 9.4Free plan
  2. SmartlySocial Media Advertising Software 8.6Pricing on request

Strengths and trade-offs

  • GetChannel — where it wins

    • Unifies campaign creation and performance tracking across ad channels
    • Combines rules-based automation, budget tools, and creative testing
    • Connects 15 ad, analytics, commerce, and CRM platforms

    Where it doesn't

    • Free plan limits use to 1 workspace and 3 connected channels
    • Starter has no published price, making tier comparison harder
    • Beta availability means plans and pricing may change

  • Smartly — where it wins

    • Combines campaign management across social and other digital channels.
    • Supports creative personalization and dynamic creative optimization.
    • Offers predictive budget allocation and cross-channel reporting.

    Where it doesn't

    • Available on web only.
    • Fees are specified in an Order Form rather than public pricing.
    • Its feature set centers on digital advertising campaign workflows.

More comparisons

All social media advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update