GetChannel vs AdRoll

GetChannel9.4Visit AdRoll8.4Visit

Higher score GetChannel #1 in Social Media Advertising Software 9.4/10 Free plan Free plan✓ 4 of 4 features Visit GetChannel

vs

AdRoll #8 in Social Media Advertising Software 8.4/10 Paid ✓ 4 of 4 features Visit AdRoll

• GetChannel fits best

  Teams managing campaigns across many ad networks

• AdRoll fits best

  SMBs managing ads across several channels

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Side by side

Feature	GetChannel 9.4/10 Visit ↗	AdRoll 8.4/10 Visit ↗
At a glance
Editor score	9.4	8.4
Ranking	#1 in Social Media Advertising Software	#8 in Social Media Advertising Software
Best for	Teams managing campaigns across many ad networks	SMBs managing ads across several channels
Pricing model	Free plan + paid	Paid
Starting price	—	—
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	16 integrations	20 integrations
Features GetChannel 4/4 · AdRoll 4/4
Cross-network campaigns	✓	✓
Automated rules	✓	✓
Creative testing	✓	✓
Report export	✓	✓
Specs
Supported networks	Not checked yet	4
Included team seats	Not checked yet	Not checked yet
Reporting depth	Advanced	Advanced
Our review
Pros	Unifies campaign creation and performance tracking across ad channels Combines rules-based automation, budget tools, and creative testing Connects 15 ad, analytics, commerce, and CRM platforms	Create and allocate campaigns across social networks and web ads Target audiences using site behavior, contact lists, and lookalikes Compare creative variants and track cross-channel attribution
Cons	Free plan limits use to 1 workspace and 3 connected channels Starter has no published price, making tier comparison harder Beta availability means plans and pricing may change	No free plan; self-service uses dynamic CPM pricing Social ads are an add-on, with spend billed through connected platforms Managed services require qualifying ad spend; Advanced requires an annual commitment
Our verdict	GetChannel is a web-based advertising management platform for performance marketers, agencies, and marketing teams coordinating campaigns across multiple ad networks. It brings campaign creation, budget allocation, performance tracking,… Read the review →	AdRoll is a cross-channel advertising platform for brands, ecommerce businesses, agencies, and other marketers managing web and social campaigns. It supports Facebook, Instagram, TikTok, and Pinterest alongside web ads, with campaign… Read the review →

Strengths and trade-offs

• GetChannel — where it wins

  • Unifies campaign creation and performance tracking across ad channels
  • Combines rules-based automation, budget tools, and creative testing
  • Connects 15 ad, analytics, commerce, and CRM platforms

  Where it doesn't

  • Free plan limits use to 1 workspace and 3 connected channels
  • Starter has no published price, making tier comparison harder
  • Beta availability means plans and pricing may change

• AdRoll — where it wins

  • Create and allocate campaigns across social networks and web ads
  • Target audiences using site behavior, contact lists, and lookalikes
  • Compare creative variants and track cross-channel attribution

  Where it doesn't

  • No free plan; self-service uses dynamic CPM pricing
  • Social ads are an add-on, with spend billed through connected platforms
  • Managed services require qualifying ad spend; Advanced requires an annual commitment

• GetChannel9.4/10 · Free plan

  Coordinate campaigns, budgets, testing, and reporting across ad channels.

  Visit GetChannelFull verdict →
• AdRoll8.4/10 · Paid

  A broad campaign and reporting toolkit, with dynamic CPM pricing and social ads as an add-on.

  Visit AdRollFull verdict →