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Head-to-head · Supply Side Platforms

Magnite vs PubMatic

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Magnite #1 in Supply Side Platforms 9.0/10 Pricing on request ✓ 2 of 2 features Visit Magnite
PubMatic #2 in Supply Side Platforms 8.2/10 Pricing on request ✓ 2 of 2 features Visit PubMatic

Magnite leads on 0 checks, PubMatic on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMagnite · 9.0/10

Magnite scores higher on our rubric for supply side platforms: 9.0 against 8.2 out of 10; our editors rank them #1 and #2.

Magnite is the better fit for large publishers monetizing across channels. PubMatic is the better fit for publishers optimizing cross-screen ad yield.

  • Magnite fits best

    Large publishers monetizing across channels

  • PubMatic fits best

    Publishers optimizing cross-screen ad yield

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Magnite 9.0/10 Visit ↗ PubMatic 8.2/10 Visit ↗
At a glance
Editor score 9.0 8.2
Ranking #1 in Supply Side Platforms #2 in Supply Side Platforms
Best for Large publishers monetizing across channels Publishers optimizing cross-screen ad yield
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email, Docs
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Magnite 2/2 · PubMatic 2/2
Header bidding support ✓ ✓
Private marketplace deals ✓ ✓
Specs
Inventory channels CTV/OTT, display, online video, audio, native, digital out-of-home, mobile in-app CTV/OTT, online video, mobile app, mobile web, desktop web
Auction types open auction, private marketplace, programmatic guaranteed real-time bidding (RTB), header bidding, unified auctions, private marketplace and programmatic guaranteed
Ad formats display, online video, audio, native, digital out-of-home, mobile in-app, CTV/OTT display/banner, static display, video, outstream video, interstitial, rewarded video, native, rich media
Reporting detail Advanced Advanced
Our review
Pros
  • Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app
  • Combines header-bidding tools with yield optimization and floor-price recommendations
  • Supports private marketplace and programmatic guaranteed deals
  • OpenWrap supports Prebid-powered header bidding across web and in-app inventory.
  • Supports private marketplace and programmatic-guaranteed deals.
  • Connects monetization across web, mobile, video and CTV/OTT.
Cons
  • Pricing requires contacting Magnite for commercial terms
  • The platform lineup spans separate seller offerings, including DV+ and SpringServe
  • No free plan is offered
  • Pricing requires contacting sales.
  • Primarily aimed at mid-market and enterprise organizations.
  • Support channels are email and documentation.
Our verdict

Magnite provides sell-side advertising technology for publishers and media owners seeking to monetize digital inventory across channels. Its offerings span display, online video, audio, native, digital out-of-home and mobile in-app…

Read the review →

PubMatic is a cloud-based supply-side platform for publishers and buyers managing programmatic digital advertising. It connects web, mobile app, online video and CTV/OTT inventory to real-time auctions, with capabilities spanning header…

Read the review →
  1. MagniteSupply Side Platforms 9.0Pricing on request
  2. PubMaticSupply Side Platforms 8.2Pricing on request

Strengths and trade-offs

  • Magnite — where it wins

    • Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app
    • Combines header-bidding tools with yield optimization and floor-price recommendations
    • Supports private marketplace and programmatic guaranteed deals

    Where it doesn't

    • Pricing requires contacting Magnite for commercial terms
    • The platform lineup spans separate seller offerings, including DV+ and SpringServe
    • No free plan is offered

  • PubMatic — where it wins

    • OpenWrap supports Prebid-powered header bidding across web and in-app inventory.
    • Supports private marketplace and programmatic-guaranteed deals.
    • Connects monetization across web, mobile, video and CTV/OTT.

    Where it doesn't

    • Pricing requires contacting sales.
    • Primarily aimed at mid-market and enterprise organizations.
    • Support channels are email and documentation.

More comparisons

All supply side platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update