Magnite vs Adform SSP

Magnite9.0Visit Adform SSP6.6Visit

Higher score Magnite #1 in Supply Side Platforms 9.0/10 Pricing on request ✓ 2 of 2 features Visit Magnite

vs

Adform SSP #8 in Supply Side Platforms 6.6/10 Pricing on request ✓ 2 of 2 features Visit Adform

• Magnite fits best

  Large publishers monetizing across channels

• Adform SSP fits best

  Mid-market and enterprise publishers using header bidding

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Side by side

Feature	Magnite 9.0/10 Visit ↗	Adform SSP 6.6/10 Visit ↗
At a glance
Editor score	9.0	6.6
Ranking	#1 in Supply Side Platforms	#8 in Supply Side Platforms
Best for	Large publishers monetizing across channels	Mid-market and enterprise publishers using header bidding
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	—	Not published
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Docs
Compliance	GDPR	GDPR
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Magnite 2/2 · Adform SSP 2/2
Header bidding support	✓	✓
Private marketplace deals	✓	✓
Specs
Inventory channels	CTV/OTT, display, online video, audio, native, digital out-of-home, mobile in-app	video, in-app, desktop, native, mobile, rich media
Auction types	open auction, private marketplace, programmatic guaranteed	real-time bidding; first-price; second-price; fixed-CPM deals
Ad formats	display, online video, audio, native, digital out-of-home, mobile in-app, CTV/OTT	video, rich media
Reporting detail	Advanced	Advanced
Our review
Pros	Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app Combines header-bidding tools with yield optimization and floor-price recommendations Supports private marketplace and programmatic guaranteed deals	Combines connected DSP bids in real-time auctions with first- and second-price options Supports video, in-app, desktop, native, mobile and rich media inventory Offers buyer eligibility, pricing, creative controls and transaction-level API exports
Cons	Pricing requires contacting Magnite for commercial terms The platform lineup spans separate seller offerings, including DV+ and SpringServe No free plan is offered	Pricing is provided through a sales agreement or Insertion Order The listed support channel is documentation Its listed platforms are web and API
Our verdict	Magnite provides sell-side advertising technology for publishers and media owners seeking to monetize digital inventory across channels. Its offerings span display, online video, audio, native, digital out-of-home and mobile in-app… Read the review →	Adform SSP helps publishers sell digital advertising inventory to buyers through real-time auctions. It collects bids from external demand-side platforms into a combined auction, while publishers can set buyer eligibility rules. Its… Read the review →

Strengths and trade-offs

• Magnite — where it wins

  • Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app
  • Combines header-bidding tools with yield optimization and floor-price recommendations
  • Supports private marketplace and programmatic guaranteed deals

  Where it doesn't

  • Pricing requires contacting Magnite for commercial terms
  • The platform lineup spans separate seller offerings, including DV+ and SpringServe
  • No free plan is offered

• Adform SSP — where it wins

  • Combines connected DSP bids in real-time auctions with first- and second-price options
  • Supports video, in-app, desktop, native, mobile and rich media inventory
  • Offers buyer eligibility, pricing, creative controls and transaction-level API exports

  Where it doesn't

  • Pricing is provided through a sales agreement or Insertion Order
  • The listed support channel is documentation
  • Its listed platforms are web and API

• Magnite9.0/10 · Pricing on request

  A multi-channel SSP with header bidding, deal workflows and yield tools.

  Visit MagniteFull verdict →
• Adform SSP6.6/10 · Pricing on request

  An SSP for publishers combining header bidding, auction controls and transaction-level reporting.

  Visit AdformFull verdict →