Magnite

Paid#1 of 19 in Supply Side Platforms

Magnite: A multi-channel SSP with header bidding, deal workflows and yield tools. Ranked #1 of 19 in Supply Side Platforms by our editors (9.0/10); pricing: Pricing on request; best for large publishers monetizing across channels.

9.0/10★★★★☆Editor score

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At a glance

• Editor score
  9.0 / 10
• Pricing
  Pricing on request
• Best for
  Large publishers monetizing across channels
• Free plan
  No
• Header bidding support
  Yes
• Founded
  2007 · New York, New York
• Facts checked
  24 Sep 2026

• Where it wins

  • Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app
  • Combines header-bidding tools with yield optimization and floor-price recommendations
  • Supports private marketplace and programmatic guaranteed deals

• Where it doesn't

  • Pricing requires contacting Magnite for commercial terms
  • The platform lineup spans separate seller offerings, including DV+ and SpringServe
  • No free plan is offered

Our verdict on Magnite

Magnite provides sell-side advertising technology for publishers and media owners seeking to monetize digital inventory across channels. Its offerings span display, online video, audio, native, digital out-of-home and mobile in-app inventory, as well as CTV and OTT. DV+ covers several non-CTV formats and includes header-bidding tools; SpringServe brings ad serving, mediation and programmatic capabilities to CTV and OTT. The breadth makes Magnite a fit for mid-market and enterprise publishers with varied inventory, rather than teams looking for a narrow, single-format tool.

The product’s channel coverage is a central strength: publishers can work across web and mobile inventory, audio and DOOH, alongside CTV/OTT. Deal workflows include private marketplace and programmatic guaranteed options, while audience-data curation, activation and management add capabilities beyond auction access. Yield tools include forecasting, live performance monitoring, outbound traffic shaping and floor-price recommendations. These functions can suit teams coordinating monetization across formats; buyers should evaluate which capabilities apply to the specific platform offering they are considering.

Magnite uses a contact-sales pricing model and has no free plan, so organizations should expect to discuss commercial terms directly with the company. The listed deployment is cloud, with web and API platforms, and support channels include email and documentation. GDPR is listed among its compliance capabilities. Publishers that need broad channel coverage, deal support and yield management may find the scope relevant; smaller teams seeking public, self-serve pricing or a free entry point should compare alternatives before engaging.

Magnite pricing

Magnite fact sheet

Alternatives to Magnite

• PPubMaticA cross-screen SSP combining header bidding, deal management and yield optimization.8.2
• Index ExchangeAn established exchange with direct integrations, multiple deal types and detailed reporting.7.7
• OpenXOpenX gives publishers broad inventory, deal, targeting, auction, and reporting controls.7.4

See all Magnite alternatives →

Magnite vs the competition

• PMagnite vs PubMatic
• Magnite vs Index Exchange
• Magnite vs OpenX
• Magnite vs Media.net
• Magnite vs Admixer.SSP
• Magnite vs Azerion SSP

Compare Magnite with any tool side by side →

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

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Last updated 28 Sep 2026 · How we research and update