Index Exchange
Index Exchange: An established exchange with direct integrations, multiple deal types and detailed reporting. Ranked #3 of 19 in Supply Side Platforms by our editors (7.7/10); pricing: Pricing on request; best for publishers prioritizing exchange and deal reporting.
At a glance
- Editor score7.7 / 10
- PricingPricing on request
- Best forPublishers prioritizing exchange and deal reporting
- Header bidding supportYes
- Founded2003 · Toronto, Ontario, Canada
- Facts checked24 Sep 2026
Where it wins
- Supports direct integrations, Prebid.js and Prebid Server connections.
- Offers direct, programmatic-guaranteed and marketplace deals.
- Provides customizable reports, a Reporting API and audit logs.
Where it doesn't
- Pricing is sales-led rather than self-serve.
- Inventory quality review is required before publisher onboarding.
- Available formats depend on integration, and support is ticket-based.
Our verdict on Index Exchange
Index Exchange connects publishers and other media owners with buyers through programmatic auctions and negotiated deals. It is aimed at mid-market and enterprise publishers that want to sell web, mobile app or streaming TV inventory through an exchange, with reporting tools for reviewing activity. Supported formats include banner, video and native, though format availability depends on the integration option. The exchange operates as a cloud service and is not a conventional self-serve subscription product.
Its integration options suit publishers working across multiple auction paths: Index supports direct publisher integrations, a Prebid.js header-bidding adapter, Prebid Server server-to-server connections, and integrations such as Google Open Bidding and SpringServe. Buyers and platforms named for integration include The Trade Desk, Display & Video 360 and Xandr. Deal support covers direct, programmatic-guaranteed and marketplace deals, alongside first-price and fixed-price auctions and private auctions or deals. Publishers should account for an inventory quality review before onboarding; that review makes the product a less direct fit for teams seeking immediate self-service access.
Reporting is a notable strength for teams that need more than a basic dashboard. The interface includes dashboards and customizable reports, while the Reporting API supports aggregated data and scheduled reports. A separate Client Audit Logs API provides impression and bid-event logs. Pricing is contact-sales, so prospective publishers should discuss commercial terms with the vendor rather than expect a published self-serve plan. Support is ticket-based, and GDPR is the stated compliance coverage. Index Exchange is a fit for publishers prioritizing exchange and deal reporting with API access; publishers seeking transparent self-service pricing or less integration-dependent format coverage should consider alternatives.
Index Exchange pricing
Index Exchange fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Inventory channels | web, mobile apps, streaming TV (STV) apps |
| Auction types | first-price, fixed-price; private auctions/deals |
| Header bidding support | Yes |
| Private marketplace deals | Yes |
| Ad formats | banner, video (instream, outstream, rewarded where supported), native |
| Reporting detail | Advanced |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Tickets |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: Prebid.js, Prebid Server, Google Open Bidding, SpringServe, The Trade Desk, Display & Video 360 … |
| Pricing | Pricing on request |
| Website | indexexchange.com |
| Facts checked | 24 Sep 2026 |
Index Exchange integrations
Index Exchange lists 7 integrations on its own site.
- Prebid.js
- Prebid Server
- Google Open Bidding
- SpringServe
- The Trade Desk
- Display & Video 360
- Xandr
Alternatives to Index Exchange
- MagniteA multi-channel SSP with header bidding, deal workflows and yield tools.9.0
- PubMaticA cross-screen SSP combining header bidding, deal management and yield optimization.8.2
- OpenXOpenX gives publishers broad inventory, deal, targeting, auction, and reporting controls.7.4
See all Index Exchange alternatives →
Index Exchange vs the competition
- Index Exchange vs Magnite
- Index Exchange vs PubMatic
- Index Exchange vs OpenX
- Index Exchange vs Media.net
- Index Exchange vs Admixer.SSP
- Index Exchange vs Azerion SSP
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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