Index Exchange review
An established exchange with direct integrations, multiple deal types and detailed reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Index Exchange connects publishers and other media owners with buyers through programmatic auctions and negotiated deals. It is aimed at mid-market and enterprise publishers that want to sell web, mobile app or streaming TV inventory through an exchange, with reporting tools for reviewing activity. Supported formats include banner, video and native, though format availability depends on the integration option. The exchange operates as a cloud service and is not a conventional self-serve subscription product.
Its integration options suit publishers working across multiple auction paths: Index supports direct publisher integrations, a Prebid.js header-bidding adapter, Prebid Server server-to-server connections, and integrations such as Google Open Bidding and SpringServe. Buyers and platforms named for integration include The Trade Desk, Display & Video 360 and Xandr. Deal support covers direct, programmatic-guaranteed and marketplace deals, alongside first-price and fixed-price auctions and private auctions or deals. Publishers should account for an inventory quality review before onboarding; that review makes the product a less direct fit for teams seeking immediate self-service access.
Reporting is a notable strength for teams that need more than a basic dashboard. The interface includes dashboards and customizable reports, while the Reporting API supports aggregated data and scheduled reports. A separate Client Audit Logs API provides impression and bid-event logs. Pricing is contact-sales, so prospective publishers should discuss commercial terms with the vendor rather than expect a published self-serve plan. Support is ticket-based, and GDPR is the stated compliance coverage. Index Exchange is a fit for publishers prioritizing exchange and deal reporting with API access; publishers seeking transparent self-service pricing or less integration-dependent format coverage should consider alternatives.
Questions about Index Exchange
What does Index Exchange run on? Web. It runs in the cloud.
What does Index Exchange integrate with? 7 integrations, including Prebid.js, Prebid Server, Google Open Bidding, SpringServe and The Trade Desk.
Who is Index Exchange built for? Mid-market companies and enterprises (our editorial estimate).
Index Exchange pros and cons
- Where it wins
- Supports direct integrations, Prebid.js and Prebid Server connections.
- Offers direct, programmatic-guaranteed and marketplace deals.
- Provides customizable reports, a Reporting API and audit logs.
- Where it doesn't
- Pricing is sales-led rather than self-serve.
- Inventory quality review is required before publisher onboarding.
- Available formats depend on integration, and support is ticket-based.
Index Exchange fact sheet, pricing and score →
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