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Head-to-head · Supply Side Platforms

Index Exchange vs Azerion SSP

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Index Exchange #3 in Supply Side Platforms 7.7/10 Pricing on request ✓ 2 of 2 features Visit Index Exchange
Azerion SSP #7 in Supply Side Platforms 6.8/10 Pricing on request ✓ 1 of 2 features Visit Azerion SSP

Index Exchange leads on 1 check, Azerion SSP on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIndex Exchange · 7.7/10
  • Most featuresIndex Exchange · 2 of 2

Index Exchange scores higher on our rubric for supply side platforms: 7.7 against 6.8 out of 10; our editors rank them #3 and #7.

Index Exchange offers header bidding support; Azerion SSP doesn't publish it.

Index Exchange is the better fit for publishers prioritizing exchange and deal reporting. Azerion SSP is the better fit for publishers seeking many demand integrations and formats.

  • Index Exchange fits best

    Publishers prioritizing exchange and deal reporting

  • Azerion SSP fits best

    Publishers seeking many demand integrations and formats

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Index Exchange 7.7/10 Visit ↗ Azerion SSP 6.8/10 Visit ↗
At a glance
Editor score 7.7 6.8
Ranking #3 in Supply Side Platforms #7 in Supply Side Platforms
Best for Publishers prioritizing exchange and deal reporting Publishers seeking many demand integrations and formats
Pricing model Paid Paid
Starting price Not published Not published
Free plan Not published Not published
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets Email
Integrations 7 integrations 60+ integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Index Exchange 2/2 · Azerion SSP 1/2
Header bidding support ✓ (best) Not published
Private marketplace deals ✓ ✓
Specs
Inventory channels web, mobile apps, streaming TV (STV) apps Web, app, connected TV (CTV), digital out-of-home (DOOH)
Auction types first-price, fixed-price; private auctions/deals Not published
Ad formats banner, video (instream, outstream, rewarded where supported), native Display, native, video, audio, rich media
Reporting detail Advanced Advanced
Our review
Pros
  • Supports direct integrations, Prebid.js and Prebid Server connections.
  • Offers direct, programmatic-guaranteed and marketplace deals.
  • Provides customizable reports, a Reporting API and audit logs.
  • Supports display, native, video, audio and rich media inventory
  • Connects through Prebid.js, Prebid Server, OpenRTB and VAST
  • Offers direct sales, private marketplaces and programmatic-guaranteed deals
Cons
  • Pricing is sales-led rather than self-serve.
  • Inventory quality review is required before publisher onboarding.
  • Available formats depend on integration, and support is ticket-based.
  • Pricing requires contacting sales before purchase
  • Support is provided through email
  • Its mid-market and enterprise focus may not suit smaller publishers
Our verdict

Index Exchange connects publishers and other media owners with buyers through programmatic auctions and negotiated deals. It is aimed at mid-market and enterprise publishers that want to sell web, mobile app or streaming TV inventory…

Read the review →

Azerion SSP is a cloud-deployed supply-side platform for digital publishers monetizing advertising inventory through programmatic demand and direct sales. It covers web, app, connected TV and digital out-of-home inventory, with support for…

Read the review →
  1. Index ExchangeSupply Side Platforms 7.7Pricing on request
  2. Azerion SSPSupply Side Platforms 6.8Pricing on request

Strengths and trade-offs

  • Index Exchange — where it wins

    • Supports direct integrations, Prebid.js and Prebid Server connections.
    • Offers direct, programmatic-guaranteed and marketplace deals.
    • Provides customizable reports, a Reporting API and audit logs.

    Where it doesn't

    • Pricing is sales-led rather than self-serve.
    • Inventory quality review is required before publisher onboarding.
    • Available formats depend on integration, and support is ticket-based.

  • Azerion SSP — where it wins

    • Supports display, native, video, audio and rich media inventory
    • Connects through Prebid.js, Prebid Server, OpenRTB and VAST
    • Offers direct sales, private marketplaces and programmatic-guaranteed deals

    Where it doesn't

    • Pricing requires contacting sales before purchase
    • Support is provided through email
    • Its mid-market and enterprise focus may not suit smaller publishers

More comparisons

All supply side platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update