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Head-to-head · Supply Side Platforms

PubMatic vs Azerion SSP

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score PubMatic #2 in Supply Side Platforms 8.2/10 Pricing on request ✓ 2 of 2 features Visit PubMatic
Azerion SSP #7 in Supply Side Platforms 6.8/10 Pricing on request ✓ 1 of 2 features Visit Azerion SSP

PubMatic leads on 1 check, Azerion SSP on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePubMatic · 8.2/10
  • Most featuresPubMatic · 2 of 2

PubMatic scores higher on our rubric for supply side platforms: 8.2 against 6.8 out of 10; our editors rank them #2 and #7.

PubMatic offers header bidding support; Azerion SSP doesn't publish it.

PubMatic is the better fit for publishers optimizing cross-screen ad yield. Azerion SSP is the better fit for publishers seeking many demand integrations and formats.

  • PubMatic fits best

    Publishers optimizing cross-screen ad yield

  • Azerion SSP fits best

    Publishers seeking many demand integrations and formats

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature PubMatic 8.2/10 Visit ↗ Azerion SSP 6.8/10 Visit ↗
At a glance
Editor score 8.2 6.8
Ranking #2 in Supply Side Platforms #7 in Supply Side Platforms
Best for Publishers optimizing cross-screen ad yield Publishers seeking many demand integrations and formats
Pricing model Paid Paid
Starting price Not published Not published
Free plan — Not published
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email
Integrations 3 integrations 60+ integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features PubMatic 2/2 · Azerion SSP 1/2
Header bidding support ✓ (best) Not published
Private marketplace deals ✓ ✓
Specs
Inventory channels CTV/OTT, online video, mobile app, mobile web, desktop web Web, app, connected TV (CTV), digital out-of-home (DOOH)
Auction types real-time bidding (RTB), header bidding, unified auctions, private marketplace and programmatic guaranteed Not published
Ad formats display/banner, static display, video, outstream video, interstitial, rewarded video, native, rich media Display, native, video, audio, rich media
Reporting detail Advanced Advanced
Our review
Pros
  • OpenWrap supports Prebid-powered header bidding across web and in-app inventory.
  • Supports private marketplace and programmatic-guaranteed deals.
  • Connects monetization across web, mobile, video and CTV/OTT.
  • Supports display, native, video, audio and rich media inventory
  • Connects through Prebid.js, Prebid Server, OpenRTB and VAST
  • Offers direct sales, private marketplaces and programmatic-guaranteed deals
Cons
  • Pricing requires contacting sales.
  • Primarily aimed at mid-market and enterprise organizations.
  • Support channels are email and documentation.
  • Pricing requires contacting sales before purchase
  • Support is provided through email
  • Its mid-market and enterprise focus may not suit smaller publishers
Our verdict

PubMatic is a cloud-based supply-side platform for publishers and buyers managing programmatic digital advertising. It connects web, mobile app, online video and CTV/OTT inventory to real-time auctions, with capabilities spanning header…

Read the review →

Azerion SSP is a cloud-deployed supply-side platform for digital publishers monetizing advertising inventory through programmatic demand and direct sales. It covers web, app, connected TV and digital out-of-home inventory, with support for…

Read the review →
  1. PubMaticSupply Side Platforms 8.2Pricing on request
  2. Azerion SSPSupply Side Platforms 6.8Pricing on request

Strengths and trade-offs

  • PubMatic — where it wins

    • OpenWrap supports Prebid-powered header bidding across web and in-app inventory.
    • Supports private marketplace and programmatic-guaranteed deals.
    • Connects monetization across web, mobile, video and CTV/OTT.

    Where it doesn't

    • Pricing requires contacting sales.
    • Primarily aimed at mid-market and enterprise organizations.
    • Support channels are email and documentation.

  • Azerion SSP — where it wins

    • Supports display, native, video, audio and rich media inventory
    • Connects through Prebid.js, Prebid Server, OpenRTB and VAST
    • Offers direct sales, private marketplaces and programmatic-guaranteed deals

    Where it doesn't

    • Pricing requires contacting sales before purchase
    • Support is provided through email
    • Its mid-market and enterprise focus may not suit smaller publishers
  • PubMatic8.2/10 · Pricing on request

    A cross-screen SSP combining header bidding, deal management and yield optimization.

    Visit PubMaticFull verdict →
  • Azerion SSP6.8/10 · Pricing on request

    An omnichannel SSP with more than 60 DSP integrations, deal support and real-time reporting.

    Visit Azerion SSPFull verdict →

More comparisons

All supply side platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update