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Head-to-head · Supply Side Platforms

Magnite vs Index Exchange

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Magnite #1 in Supply Side Platforms 9.0/10 Pricing on request ✓ 2 of 2 features Visit Magnite
Index Exchange #3 in Supply Side Platforms 7.7/10 Pricing on request ✓ 2 of 2 features Visit Index Exchange

Magnite leads on 0 checks, Index Exchange on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMagnite · 9.0/10

Magnite scores higher on our rubric for supply side platforms: 9.0 against 7.7 out of 10; our editors rank them #1 and #3.

Magnite is the better fit for large publishers monetizing across channels. Index Exchange is the better fit for publishers prioritizing exchange and deal reporting.

  • Magnite fits best

    Large publishers monetizing across channels

  • Index Exchange fits best

    Publishers prioritizing exchange and deal reporting

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Side by side

Feature Magnite 9.0/10 Visit ↗ Index Exchange 7.7/10 Visit ↗
At a glance
Editor score 9.0 7.7
Ranking #1 in Supply Side Platforms #3 in Supply Side Platforms
Best for Large publishers monetizing across channels Publishers prioritizing exchange and deal reporting
Pricing model Paid Paid
Starting price Not published Not published
Free plan — Not published
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Tickets
Compliance GDPR GDPR
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Magnite 2/2 · Index Exchange 2/2
Header bidding support ✓ ✓
Private marketplace deals ✓ ✓
Specs
Inventory channels CTV/OTT, display, online video, audio, native, digital out-of-home, mobile in-app web, mobile apps, streaming TV (STV) apps
Auction types open auction, private marketplace, programmatic guaranteed first-price, fixed-price; private auctions/deals
Ad formats display, online video, audio, native, digital out-of-home, mobile in-app, CTV/OTT banner, video (instream, outstream, rewarded where supported), native
Reporting detail Advanced Advanced
Our review
Pros
  • Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app
  • Combines header-bidding tools with yield optimization and floor-price recommendations
  • Supports private marketplace and programmatic guaranteed deals
  • Supports direct integrations, Prebid.js and Prebid Server connections.
  • Offers direct, programmatic-guaranteed and marketplace deals.
  • Provides customizable reports, a Reporting API and audit logs.
Cons
  • Pricing requires contacting Magnite for commercial terms
  • The platform lineup spans separate seller offerings, including DV+ and SpringServe
  • No free plan is offered
  • Pricing is sales-led rather than self-serve.
  • Inventory quality review is required before publisher onboarding.
  • Available formats depend on integration, and support is ticket-based.
Our verdict

Magnite provides sell-side advertising technology for publishers and media owners seeking to monetize digital inventory across channels. Its offerings span display, online video, audio, native, digital out-of-home and mobile in-app…

Read the review →

Index Exchange connects publishers and other media owners with buyers through programmatic auctions and negotiated deals. It is aimed at mid-market and enterprise publishers that want to sell web, mobile app or streaming TV inventory…

Read the review →
  1. MagniteSupply Side Platforms 9.0Pricing on request
  2. Index ExchangeSupply Side Platforms 7.7Pricing on request

Strengths and trade-offs

  • Magnite — where it wins

    • Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app
    • Combines header-bidding tools with yield optimization and floor-price recommendations
    • Supports private marketplace and programmatic guaranteed deals

    Where it doesn't

    • Pricing requires contacting Magnite for commercial terms
    • The platform lineup spans separate seller offerings, including DV+ and SpringServe
    • No free plan is offered

  • Index Exchange — where it wins

    • Supports direct integrations, Prebid.js and Prebid Server connections.
    • Offers direct, programmatic-guaranteed and marketplace deals.
    • Provides customizable reports, a Reporting API and audit logs.

    Where it doesn't

    • Pricing is sales-led rather than self-serve.
    • Inventory quality review is required before publisher onboarding.
    • Available formats depend on integration, and support is ticket-based.

More comparisons

All supply side platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update