Magnite vs OpenX

Magnite9.2Visit OpenX8.9Visit

Higher score Magnite #1 in Supply Side Platforms 9.2/10 Pricing on request ✓ 2 of 2 features Visit Magnite

vs

OpenX #4 in Supply Side Platforms 8.9/10 Pricing on request ✓ 2 of 2 features Visit OpenX

• Magnite fits best

  Large publishers monetizing across channels

• OpenX fits best

  Publishers needing broad inventory and deal controls

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Side by side

Feature	Magnite 9.2/10 Visit ↗	OpenX 8.9/10 Visit ↗
At a glance
Editor score	9.2	8.9
Ranking	#1 in Supply Side Platforms	#4 in Supply Side Platforms
Best for	Large publishers monetizing across channels	Publishers needing broad inventory and deal controls
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Community
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Magnite 2/2 · OpenX 2/2
Header bidding support	✓	✓
Private marketplace deals	✓	✓
Specs
Inventory channels	CTV/OTT, display, online video, audio, native, digital out-of-home, mobile in-app	Connected TV (CTV), display, video, mobile, digital out-of-home (DOOH), native
Auction types	open auction, private marketplace, programmatic guaranteed	First-price, second-price
Ad formats	display, online video, audio, native, digital out-of-home, mobile in-app, CTV/OTT	Display, video, mobile, native, connected TV (CTV), digital out-of-home (DOOH)
Reporting detail	Advanced	Advanced
Our review
Pros	Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app Combines header-bidding tools with yield optimization and floor-price recommendations Supports private marketplace and programmatic guaranteed deals	Supports CTV, display, video, mobile, DOOH, and native inventory Combines header bidding with curated and private marketplace deals Offers audience targeting, ad quality controls, and advanced reporting
Cons	Pricing requires contacting Magnite for commercial terms The platform lineup spans separate seller offerings, including DV+ and SpringServe No free plan is offered	Pricing uses a contact-sales model rather than published plan rates Deployment is cloud-only Support is provided through community channels
Our verdict	Magnite provides sell-side advertising technology for publishers and media owners seeking to monetize digital inventory across channels. Its offerings span display, online video, audio, native, digital out-of-home and mobile in-app… Read the review →	OpenX is a supply-side platform for publishers managing programmatic advertising across connected TV, display, video, mobile, digital out-of-home, and native formats. It combines inventory and deal management with header bidding, audience… Read the review →

Strengths and trade-offs

• Magnite — where it wins

  • Supports CTV/OTT, display, video, audio, native, DOOH and mobile in-app
  • Combines header-bidding tools with yield optimization and floor-price recommendations
  • Supports private marketplace and programmatic guaranteed deals

  Where it doesn't

  • Pricing requires contacting Magnite for commercial terms
  • The platform lineup spans separate seller offerings, including DV+ and SpringServe
  • No free plan is offered

• OpenX — where it wins

  • Supports CTV, display, video, mobile, DOOH, and native inventory
  • Combines header bidding with curated and private marketplace deals
  • Offers audience targeting, ad quality controls, and advanced reporting

  Where it doesn't

  • Pricing uses a contact-sales model rather than published plan rates
  • Deployment is cloud-only
  • Support is provided through community channels

• Magnite9.2/10 · Pricing on request

  A multi-channel SSP with header bidding, deal workflows and yield tools.

  Visit MagniteFull verdict →
• OpenX8.9/10 · Pricing on request

  OpenX gives publishers broad inventory, deal, targeting, auction, and reporting controls.

  Visit OpenXFull verdict →