Publica

Paid#10 of 19 in Supply Side Platforms

Publica: A video-focused monetization platform for CTV, streaming, and web video publishers. Ranked #10 of 19 in Supply Side Platforms by our editors (6.3/10); pricing: Pricing on request; best for CTV and streaming video publishers.

6.3/10★★★☆☆Editor score

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At a glance

• Editor score
  6.3 / 10
• Pricing
  Pricing on request
• Best for
  CTV and streaming video publishers
• Header bidding support
  Yes
• Founded
  2016 · Palo Alto, California, USA
• Facts checked
  24 Sep 2026

• Where it wins

  • Combines direct campaigns and multiple forms of programmatic demand in one auction
  • Supports server-side video header bidding and ad insertion
  • Automates ad pods with creative validation and competitive separation

• Where it doesn't

  • Its focus on video makes it less suited to general SSP needs
  • Pricing is sales-led rather than published as plans
  • Support is listed through email

Our verdict on Publica

Publica provides ad-serving and monetization tools for connected-TV broadcasters, TV manufacturers, OTT apps, and web or mobile publishers with instream and outstream video inventory. Its unified auction brings direct campaigns, programmatic deals, open-auction demand, and VAST tags together. Publishers can manage creatives and targeting, connect to video SSPs through OpenRTB, and work with first- and third-party audience segments. The product is aimed at mid-market and enterprise organizations focused on CTV/OTT streaming or web video, rather than publishers seeking a broad, general-purpose SSP.

The video workflow is its clearest strength. Publica supports server-side video header bidding for instream and outstream inventory, as well as server-side ad insertion for streaming ads. Ad-pod automation includes creative validation, de-duplication, and competitive separation. Auction analytics cover bidder participation, bid prices, errors, and latency controls, while log-level reporting is available for CTV inventory. LiveRamp is an audience integration, and the platform also connects to video SSPs via OpenRTB. These capabilities make Publica a fit for publishers that need control across streaming ad delivery and video monetization; teams whose inventory is primarily outside video may find the scope too narrow.

According to Publica's pricing information, the offering is sales-led, with pricing handled through contact with sales rather than published plan tiers. The product is cloud-based and available on web, and email is the listed support channel. Buyers should assess whether its video-specific auction, ad-pod, and reporting functions match their operations before engaging sales. Publishers looking for an integrated CTV and web-video workflow are the natural audience; those prioritizing a wider range of general SSP use cases should consider a broader alternative.

Publica pricing

Publica fact sheet

Publica integrations

Publica lists 15+ integrations on its own site — the 2 named here are the ones its pages call out.

• LiveRamp
• Video SSPs via OpenRTB

Alternatives to Publica

• MagniteA multi-channel SSP with header bidding, deal workflows and yield tools.9.0
• PPubMaticA cross-screen SSP combining header bidding, deal management and yield optimization.8.2
• Index ExchangeAn established exchange with direct integrations, multiple deal types and detailed reporting.7.7

See all Publica alternatives →

Featured on iTechGuides

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

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Last updated 28 Sep 2026 · How we research and update