GumGum
GumGum: A contextual and video-focused ad platform for managed, programmatic campaigns. Ranked #2 of 6 in Ad Networks Software by our editors (8.5/10); pricing: Pricing on request; best for advertisers prioritizing contextual and video campaigns.
At a glance
- Editor score8.5 / 10
- PricingPricing on request
- Best forAdvertisers prioritizing contextual and video campaigns
- Free planNo
- Self-serve campaignsNo
- Founded2008 · Santa Monica, California
- Facts checked24 Sep 2026
Where it wins
- Contextual targeting uses content, real-time signals and audience mindset.
- Activates CTV, online video and high-impact display campaigns.
- Connects with major exchanges, header-bidding tools and ad servers.
Where it doesn't
- Self-serve campaigns are unavailable.
- Commercial activation requires contact with GumGum teams.
- Publisher payout terms are not specified.
Our verdict on GumGum
GumGum is an advertising technology platform for advertisers and publishers. Advertisers can activate campaigns across connected TV, online video and high-impact display, while publishers connect inventory through server-to-server integrations, header-bidding adapters or an ad server. Its targeting combines contextual content signals with audience receptivity, attention, trending topics, first-party data, device and environment, past performance, seasonal moments and audience segments. The platform fits mid-market and enterprise teams seeking managed or programmatic execution rather than a self-serve workflow.
Its ecosystem supports several paths to inventory and delivery. Advertisers can access major DSPs, programmatic deals, direct deals or managed execution with GumGum. The ad exchange provides real-time bidding and curated inventory packages, while publisher integrations include Amazon TAM/UAM, OpenRTB and Prebid S2S. Header-bidding support is available through Prebid and Index Exchange adapters, and campaigns can deliver through publishers’ existing ad servers, including Google Ad Manager. Formats span CTV, online video, in-content, ad-break and pause placements, plus high-impact units such as skins, Hang Time, Velocity and interactive formats.
Commercial activation is handled through contact with GumGum, with campaign and publisher onboarding managed by its commercial teams. The platform is cloud-deployed and offers web and API access, with email support listed. Its specialization in contextual and video activation is useful for advertisers prioritizing those channels, especially when curated inventory and audience-mindset optimization matter. Teams that require immediate self-serve buying, transparent subscription tiers or a lightweight campaign setup should consider an alternative; GumGum is oriented toward managed execution, integrations and sales-led planning.
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GumGum pricing
GumGum fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Platform model | Both |
| Supported ad formats | CTV, online video, high-impact display, skins, Hang Time, Velocity, interactive formats, in-content, ad break, pause placements |
| Targeting options | Contextual content signals, audience mindset/receptivity, attention, trending topics, first-party data, device and environment, past performance, seasonal moments, audience segments |
| Self-serve campaigns | No |
| Publisher payouts | Not verified |
| API access | Yes |
| White-label network | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Amazon TAM/UAM, OpenRTB, Prebid, Index Exchange, Google Ad Manager |
| Pricing | Pricing on request |
| Website | gumgum.com |
| Facts checked | 24 Sep 2026 |
GumGum integrations
GumGum lists 5 integrations on its own site.
- Amazon TAM/UAM
- OpenRTB
- Prebid
- Index Exchange
- Google Ad Manager
Alternatives to GumGum
- AdtelligentA full-service programmatic platform spanning publisher yield and advertiser campaigns.8.8
- RoktA commerce-focused ad network for advertisers and publishers, with pricing handled through sales.8.0
- AdnuntiusPrivacy-focused ad platform combining campaign management, monetization, and contextual targeting.7.5
GumGum vs the competition
- GumGum vs Adtelligent
- GumGum vs Rokt
- GumGum vs Adnuntius
- GumGum vs AdKernel Data Activation & DMP
- GumGum vs BroadSign
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Also Ranked In
GumGum is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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