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Best GumGum Alternatives in 2026

#2 of 6 in Ad Networks SoftwareSupply Side Platforms

The top GumGum alternatives are Adtelligent, Rokt and Adnuntius: 5 ad networks software our editors would look at instead of GumGum, in our ranking order.

8.5/10Editor score
Visit GumGum
GumGum8.5 Visit GumGum

GumGum: A contextual and video-focused ad platform for managed, programmatic campaigns. Where it falls short: self-serve campaigns are unavailable..

Switching from GumGum? For most ad networks software buyers the best GumGum alternative is Adtelligent, built for teams combining publisher monetization and media buying.

Why People Look for a GumGum Alternative

  • Self-serve campaigns are unavailable
  • Commercial activation requires contact with GumGum teams
  • Publisher payout terms are not specified
  • No self-serve campaigns — 1 of the alternatives below has it

Quick Picks by What You Need

All 5 GumGum Alternatives, Ranked

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

  1. Adtelligent

    Best forTeams combining publisher monetization and media buying

    • Better than GumGum:
    • Self-serve campaigns
    • Editor score 8.8 vs 8.5

    A full-service programmatic platform spanning publisher yield and advertiser campaigns.

    • Self-serve campaigns
    • White-label network
    • Publisher payouts
    Pricing on request Our Adtelligent verdict → Visit Adtelligent
    8.8/10★★★★☆
    Visit Adtelligent
  2. Rokt

    Best forRetailers and brands monetizing commerce experiences

    A commerce-focused ad network for advertisers and publishers, with pricing handled through sales.

    • Publisher payouts
    Pricing on request Our Rokt verdict → Visit Rokt
    8.0/10★★★★☆
    Visit Rokt
  3. Adnuntius

    Best forPublishers seeking privacy-focused ad monetization

    Privacy-focused ad platform combining campaign management, monetization, and contextual targeting.

    Pricing on request Our Adnuntius verdict → Visit Adnuntius
    7.5/10★★★★☆
    Visit Adnuntius
  4. AdKernel Data Activation & DMP

    Best forTeams activating first-party audiences across DSPs

    A hosted DMP for building first-party audiences and activating them across programmatic channels.

    Pricing on request Our AdKernel Data Activation & DMP verdict → Visit AdKernel
    7.4/10★★★★☆
    Visit AdKernel
  5. BroadSign

    Best forOperators of digital-out-of-home ad networks

    BroadSign connects DOOH campaign planning with screen, player, and network operations.

    • API access
    Pricing on request Our BroadSign verdict → Visit BroadSign
    7.2/10★★★★☆
    Visit BroadSign

GumGum Alternatives: Common Questions

What is the best alternative to GumGum?

Adtelligent: #1 in our Ad Networks Software ranking, with an editor score of 8.8 out of 10. A full-service programmatic platform spanning publisher yield and advertiser campaigns.

Why do people look for GumGum alternatives?

Self-serve campaigns are unavailable; Commercial activation requires contact with GumGum teams; Publisher payout terms are not specified.

How do I switch from GumGum?

Export your data from GumGum (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel GumGum.

How to Switch from GumGum

  1. Export your data from GumGum (most tools have an export in their settings).
  2. Sign up for the alternative; start on its free plan or trial if it has one.
  3. Import your export and set up the integrations your team relies on.
  4. Run both side by side for a short while, then cancel GumGum.

GumGum vs Each Alternative

#ToolPaid fromPlatform modelSupported ad formatsTargeting optionsScore
2GumGumBothCTV, online video, high-impact display, skins, Hang Time, Velocity, interactive formats, in-content, ad break, pause placementsContextual content signals, audience mindset/receptivity, attention, trending topics, first-party data, device and environment, past performance, seasonal moments, audience segments8.5
1AdtelligentBothdisplay, video, native, audio, push, pop, search, CTV/OTTprecision targeting, audience segmentation, campaign scheduling, budget controls8.8
2RoktBothnative commerce ads, personalized offersaudience and contextual targeting8.0
3AdnuntiusBoth7.5
4AdKernel Data Activation & DMP7.4
5BroadSign7.2

Head-to-Head

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update