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Head-to-head · Ad Networks Software

GumGum vs Rokt

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score GumGum #2 in Ad Networks Software 8.5/10 Pricing on request ✓ 1 of 4 features Visit GumGum
Rokt #3 in Ad Networks Software 8.0/10 Pricing on request ✓ 1 of 4 features Visit Rokt

GumGum leads on 0 checks, Rokt on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGumGum · 8.5/10

GumGum scores higher on our rubric for ad networks software: 8.5 against 8.0 out of 10; our editors rank them #2 and #3.

GumGum is the better fit for advertisers prioritizing contextual and video campaigns. Rokt is the better fit for retailers and brands monetizing commerce experiences.

  • GumGum fits best

    Advertisers prioritizing contextual and video campaigns

  • Rokt fits best

    Retailers and brands monetizing commerce experiences

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature GumGum 8.5/10 Visit ↗ Rokt 8.0/10 Visit ↗
At a glance
Editor score 8.5 8.0
Ranking #2 in Ad Networks Software #3 in Ad Networks Software
Best for Advertisers prioritizing contextual and video campaigns Retailers and brands monetizing commerce experiences
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email
Built for Mid-market, Enterprise Mid-market, Enterprise
Features GumGum 1/4 · Rokt 1/4
Self-serve campaigns — Not checked yet
Publisher payouts Not checked yet ✓ (best)
API access ✓ (best) Not checked yet
White-label network Not checked yet Not checked yet
Specs
Platform model Both Both
Supported ad formats CTV, online video, high-impact display, skins, Hang Time, Velocity, interactive formats, in-content, ad break, pause placements native commerce ads, personalized offers
Targeting options Contextual content signals, audience mindset/receptivity, attention, trending topics, first-party data, device and environment, past performance, seasonal moments, audience segments audience and contextual targeting
Our review
Pros
  • Contextual targeting uses content, real-time signals and audience mindset.
  • Activates CTV, online video and high-impact display campaigns.
  • Connects with major exchanges, header-bidding tools and ad servers.
  • Serves both advertiser campaign management and publisher monetization needs
  • Places personalized ads and offers in ecommerce and checkout experiences
  • Combines audience and contextual targeting with performance reporting
Cons
  • Self-serve campaigns are unavailable.
  • Commercial activation requires contact with GumGum teams.
  • Publisher payout terms are not specified.
  • Focused on commerce properties rather than broad ad placements
  • Pricing requires contacting Rokt rather than choosing a self-serve plan
  • Listed platform support is limited to web
Our verdict

GumGum is an advertising technology platform for advertisers and publishers. Advertisers can activate campaigns across connected TV, online video and high-impact display, while publishers connect inventory through server-to-server…

Read the review →

Rokt provides commerce-media software for brands and retailers, placing personalized advertising and offers in ecommerce experiences, including checkout. Its two-sided model serves advertisers managing campaigns as well as publishers…

Read the review →
  1. GumGumAd Networks Software 8.5Pricing on request
  2. RoktAd Networks Software 8.0Pricing on request

Strengths and trade-offs

  • GumGum — where it wins

    • Contextual targeting uses content, real-time signals and audience mindset.
    • Activates CTV, online video and high-impact display campaigns.
    • Connects with major exchanges, header-bidding tools and ad servers.

    Where it doesn't

    • Self-serve campaigns are unavailable.
    • Commercial activation requires contact with GumGum teams.
    • Publisher payout terms are not specified.

  • Rokt — where it wins

    • Serves both advertiser campaign management and publisher monetization needs
    • Places personalized ads and offers in ecommerce and checkout experiences
    • Combines audience and contextual targeting with performance reporting

    Where it doesn't

    • Focused on commerce properties rather than broad ad placements
    • Pricing requires contacting Rokt rather than choosing a self-serve plan
    • Listed platform support is limited to web
  • GumGum8.5/10 · Pricing on request

    A contextual and video-focused ad platform for managed, programmatic campaigns.

    Visit GumGumFull verdict →
  • Rokt8.0/10 · Pricing on request

    A commerce-focused ad network for advertisers and publishers, with pricing handled through sales.

    Visit RoktFull verdict →

More comparisons

All ad networks software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update