Cadent Inventory Manager
Cadent Inventory Manager: Direct CTV and digital supply paths with curated deals, reporting and quality controls. Ranked #14 of 19 in Supply Side Platforms by our editors (6.0/10); pricing: Pricing on request; best for enterprise buyers seeking curated CTV supply paths.
At a glance
- Editor score6.0 / 10
- PricingPricing on request
- Best forEnterprise buyers seeking curated CTV supply paths
- Free planNo
- Facts checked24 Sep 2026
Where it wins
- Connects buyers directly with publisher inventory across CTV and digital.
- Supports curated audience deals, transparent auctions and approved bundle IDs.
- Includes campaign reporting, fraud detection and inventory quality controls.
Where it doesn't
- Enterprise fit makes it less suited to smaller buyers or publishers.
- Its CTV-and-digital focus is narrower than general publisher monetization.
- Pricing is contact-sales rather than a self-serve published plan.
Our verdict on Cadent Inventory Manager
Cadent Inventory Manager is the supply-side platform within Cadent’s unified advertising platform. It connects buyers with publisher inventory across CTV and digital, with curated audience deals and transparent auctions. Cadent says it connects buyers directly to more than 150 brand-safe publishers. Its stated fit is enterprise buyers, agencies, advertisers and media owners looking for curated CTV supply paths rather than a broad, general-purpose publisher monetization system.
The product’s strongest distinction is its emphasis on direct CTV supply paths: onboarding includes CTV partners and approved bundle IDs, alongside publisher inventory onboarding and supply-path management. Buyers can also access curated deals and transparent auctions. Campaign reporting and analytics, fraud detection and inventory quality controls round out the workflow. The broader Cadent platform links audience management, media activation and measurement, which may suit organizations seeking those capabilities within the same platform. Inventory Manager itself is a cloud product accessed on the web, with email support.
Pricing is contact-sales, with prospective customers directed to contact Cadent or book a demo; there is no free plan. This approach fits enterprise procurement better than teams seeking an immediately priced self-service tool. Choose Cadent Inventory Manager if direct CTV access, curated deals and supply-path controls are central to buying or managing inventory. Consider an alternative if you need broad publisher monetization beyond CTV and digital, or a self-serve entry point with published plan pricing. Its focused channel coverage and enterprise orientation are the key trade-offs to weigh.
Cadent Inventory Manager pricing
Cadent Inventory Manager fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Inventory channels | CTV, digital |
| Auction types | Not verified |
| Header bidding support | Not verified |
| Private marketplace deals | Yes |
| Ad formats | CTV, digital |
| Reporting detail | Advanced |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | cadent.com |
| Facts checked | 24 Sep 2026 |
Alternatives to Cadent Inventory Manager
- MagniteA multi-channel SSP with header bidding, deal workflows and yield tools.9.0
- PubMaticA cross-screen SSP combining header bidding, deal management and yield optimization.8.2
- Index ExchangeAn established exchange with direct integrations, multiple deal types and detailed reporting.7.7
See all Cadent Inventory Manager alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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