Best Lofty Alternatives in 2026
The top Lofty alternatives are Sell.Do, Realm and Makanify: 15 real estate CRM software our editors would look at instead of Lofty, in our ranking order.
Lofty: A broad real estate platform combining AI CRM, IDX, marketing, and transactions. Where it falls short: pricing uses a contact-sales model rather than published amounts.
Switching from Lofty? For most real estate crm software buyers the best Lofty alternative is Sell.Do, built for large developers needing end-to-end CRM. On a budget, Realm starts at $15/user/mo. Realatic has a free plan, which Lofty does not.
Why People Look for a Lofty Alternative
- Pricing uses a contact-sales model rather than published amounts
- The listed plan highlights do not distinguish Agent, Team, Broker, and Enterprise
- Its broad platform scope may exceed the needs of teams seeking only a focused CRM
- No free plan — 1 of the alternatives below has it
Quick Picks by What You Need
- Best overallSell.Do9.4
Large developers needing end-to-end CRM
Visit Sell.Do - Lowest priceRealm9.3
Paid plans from $15/user/mo
Visit Realm - Best free optionRealatic8.2
Has a free plan (Lofty has none)
Visit Realatic
All 15 Lofty Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forLarge developers needing end-to-end CRM
- Better than Lofty:
- Editor score 9.4 vs 8.5
A broad real estate CRM for developers that connects lead-to-post-sales workflows.
- Website included
- Property matching
- Email marketing
9.4/10★★★★★Visit Sell.Do -
Best forBrokerages needing compliance and AI assistance
- Better than Lofty:
- Editor score 9.3 vs 8.5
A broad real estate CRM with compliance, transactions, websites, and AI assistance.
- Website included
- Property matching
- Email marketing
9.3/10★★★★★Visit REALM -
Best forDevelopers needing end-to-end project CRM
- Better than Lofty:
- Editor score 9.2 vs 8.5
An end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.
- Website included
- Property matching
- Email marketing
9.2/10★★★★★Visit Makanify -
Best forSalesforce-centered real estate teams
- Better than Lofty:
- Editor score 9.1 vs 8.5
A Salesforce-based real estate CRM for teams managing leads, listings, and deals.
- Property matching
- Email marketing
- Mobile app
9.1/10★★★★★Visit Propertybase -
Best forEstablished agencies needing accounting depth
- Better than Lofty:
- Editor score 9.0 vs 8.5
A broad agency CRM combining prospecting, property workflows, accounting, and commercial activity.
- Property matching
- Email marketing
- Mobile app
9.0/10★★★★☆Visit MRI Vault CRM -
Best forBuilders managing sales and post-sale operations
- Better than Lofty:
- Editor score 8.9 vs 8.5
A broad builder-focused CRM spanning lead management, sales, payments, and post-sales work.
- Email marketing
- Mobile app
- Lead routing
8.9/10★★★★☆Visit DaeBuild -
Best forUK agencies needing portal, enquiry, and mobile workflows
- Better than Lofty:
- Editor score 8.8 vs 8.5
A broad UK agency CRM with strong portal, enquiry, mobile and client workflows.
- Website included
- Property matching
- Email marketing
8.8/10★★★★☆Visit Street.co.uk -
Best forBrokerages needing websites and agent apps
- Better than Lofty:
- Editor score 8.7 vs 8.5
A broad real estate CRM suite for brokerages that need websites and agent apps.
- Website included
- Property matching
- Email marketing
8.7/10★★★★☆Visit CINC -
Best forEstablished sales teams focused on follow-up
- Better than Lofty:
- Editor score 8.6 vs 8.5
A focused real estate CRM for disciplined lead routing and follow-up.
- Property matching
- Email marketing
- Mobile app
8.6/10★★★★☆Visit Follow Up Boss -
Best forBrokerages wanting CRM, websites, and transactions
A broad real estate platform combining CRM, websites, follow-up, and transactions.
- Website included
- Property matching
- Email marketing
8.4/10★★★★☆Visit Brivity -
Best forMLS-focused brokerages
A broad MLS-focused CRM suite with contact-sales pricing and iOS access.
- Website included
- Property matching
- Email marketing
8.3/10★★★★☆Visit BoldTrail -
Best forBudget-conscious Indian developers
- Better than Lofty:
- Free plan
A broad real estate CRM with a free entry tier and low-cost annual plans.
- Property matching
- Email marketing
- Mobile app
8.2/10★★★★☆Visit Realatic -
Best forLarge teams needing lead-generation systems
A wide real estate CRM suite for teams that can justify higher monthly costs.
- Website included
- Property matching
- Email marketing
8.1/10★★★★☆Visit site -
Best forIndian teams needing AI and omnichannel workflows
A multichannel CRM for Indian property teams that need AI routing and follow-up.
- Property matching
- Email marketing
- Mobile app
8.0/10★★★★☆Visit Nexvork -
Best forTeams wanting CRM, marketing, and transactions
A broad real estate platform combining CRM, marketing, transactions, and AI.
- Website included
- Email marketing
- Mobile app
7.9/10★★★★☆Visit Rechat
Lofty Alternatives: Common Questions
What is the best alternative to Lofty?
Sell.Do: #1 in our Real Estate CRM Software ranking, with an editor score of 9.4 out of 10. A broad real estate CRM for developers that connects lead-to-post-sales workflows.
Is there a free alternative to Lofty?
Yes. Realatic has a free plan or a free tier.
What is the cheapest paid alternative to Lofty?
Of the alternatives here that publish a price, Realm starts lowest, at $15/user/mo.
Why do people look for Lofty alternatives?
Pricing uses a contact-sales model rather than published amounts; The listed plan highlights do not distinguish Agent, Team, Broker, and Enterprise; Its broad platform scope may exceed the needs of teams seeking only a focused CRM.
How do I switch from Lofty?
Export your data from Lofty (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Lofty.
How to Switch from Lofty
- Export your data from Lofty (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Lofty.
Lofty vs Each Alternative
| # | Tool | Free plan | Paid from | Automated follow-up | Lead routing | Property matching | Website included | Score |
|---|---|---|---|---|---|---|---|---|
| 10 | Lofty | No | Yes | Yes | Yes | Yes | 8.5 | |
| 1 | Sell.Do | Yes | Yes | Yes | Yes | 9.4 | ||
| 2 | Realm | No | $15/user/mo | Yes | Yes | Yes | Yes | 9.3 |
| 3 | Makanify | No | ₹500/user/mo | Yes | Yes | Yes | Yes | 9.2 |
| 4 | Propertybase | $89/user/mo | Yes | Yes | Yes | 9.1 | ||
| 5 | MRI Vault CRM | Yes | Yes | 9.0 | ||||
| 6 | DaeBuild | Yes | Yes | 8.9 | ||||
| 7 | Street.co.uk | Yes | Yes | Yes | Yes | 8.8 | ||
| 8 | CINC | No | Yes | Yes | Yes | Yes | 8.7 | |
| 9 | Follow Up Boss | No | $58/user/mo | Yes | Yes | Yes | No | 8.6 |
| 10 | Brivity | No | Yes | Yes | Yes | Yes | 8.4 | |
| 11 | BoldTrail | No | Yes | Yes | Yes | Yes | 8.3 | |
| 12 | Realatic | Yes | ₹399/user/mo | Yes | Yes | Yes | 8.2 | |
| 13 | Sierra Interactive | No | $299.95/mo | Yes | Yes | Yes | Yes | 8.1 |
| 14 | Nexvork | No | Yes | Yes | Yes | 8.0 | ||
| 15 | Rechat | Yes | Yes | Yes | 7.9 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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