Lofty review
A broad real estate platform combining AI CRM, IDX, marketing, and transactions.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Lofty is an AI-powered real estate platform for agents, teams, and brokerages that brings CRM, lead generation, marketing automation, IDX websites, communication, transaction management, reporting, and mobile access into one system. Its CRM tracks lead activity, analyzes engagement, supports automated nurturing, matches listings with buyer criteria, and imports contacts from several external sources. It is best suited to real estate organizations that want lead management and operational workflows connected in one platform rather than a standalone contact database.
The published plans show Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, with pricing handled through contact sales. Each listed plan highlights an IDX website, AI-powered CRM, email and automated email tools, and mobile apps. Teams should therefore evaluate the tier structure with the vendor based on their operating model and required capabilities. The platform supports web, iOS, and Android, and connects with Zillow, Realtor.com, Homes.com, dotloop, DocuSign, BombBomb, Gmail, MailChimp, and Zapier. Lead imports can come from CSV, XLS, XLSX, Google Contacts, and mobile contacts.
Lofty’s strongest case is breadth: AI lead tracking and scoring, Smart Plans across email, text, calls, and tasks, listing-to-lead matching, assignment and routing rules, IDX websites, campaign landing pages, transaction checklists, documents, deadlines, and reporting are all part of the product’s scope. That makes it a fit for teams wanting a connected system for marketing, sales activity, and transactions. Organizations seeking a narrowly focused CRM, or teams that prefer publicly listed pricing and clearly differentiated plan details, should consider alternatives with a simpler buying process.
Lofty pros and cons
- Where it wins
- AI lead scoring, behavioral analysis, and automated multichannel follow-up
- IDX websites, property matching, lead routing, and campaign landing pages
- Transaction management, reporting, mobile CRM, dialer, and chat access
- Where it doesn't
- Pricing uses a contact-sales model rather than published amounts
- The listed plan highlights do not distinguish Agent, Team, Broker, and Enterprise
- Its broad platform scope may exceed the needs of teams seeking only a focused CRM
Lofty fact sheet, pricing and score →
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