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Head-to-head · Marketing Attribution Software

Zobrx vs SegmentStream

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Zobrx #4 in Marketing Attribution Software 7.8/10 Free plan · paid from $79/mo (annual) · 14-day trial Free plan✓ 4 of 4 features Visit Zobrx
SegmentStream #5 in Marketing Attribution Software 7.4/10 Pricing on request ✓ 4 of 4 features Visit SegmentStream

Zobrx leads on 1 check, SegmentStream on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZobrx · 7.8/10
  • Free planonly Zobrx

Zobrx scores higher on our rubric for marketing attribution software: 7.8 against 7.4 out of 10; our editors rank them #4 and #5.

Zobrx offers free plan; SegmentStream doesn't publish it.

Zobrx is the better fit for teams wanting broad attribution at low cost. SegmentStream is the better fit for enterprise teams needing advanced attribution.

  • Zobrx fits best

    Teams wanting broad attribution at low cost

  • SegmentStream fits best

    Enterprise teams needing advanced attribution

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Zobrx 7.8/10 Visit ↗ SegmentStream 7.4/10 Visit ↗
At a glance
Editor score 7.8 7.4
Ranking #4 in Marketing Attribution Software #5 in Marketing Attribution Software
Best for Teams wanting broad attribution at low cost Enterprise teams needing advanced attribution
Pricing model Free plan + paid Paid
Starting price $79/mo Not published
Free plan ✓ (best) Not published
Free trial — —
Deployment Cloud Cloud, Self-hosted, Browser extension
Platforms Web Web
Support Email, Live chat, Phone · 24/7 Docs, Email
Compliance GDPR, HIPAA, SSO/SAML, 2FA GDPR
Integrations 92+ integrations 20 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zobrx 4/4 · SegmentStream 4/4
Multi-touch attribution ✓ ✓
Offline data attribution ✓ ✓
Revenue attribution ✓ ✓
Data warehouse export ✓ ✓
Specs
Attribution models Multi_touch Multi_touch
Journey window Not published Not published
Data retention Annual Not published
Our review
Pros
  • Covers Markov, Shapley, MMM, geo-lift and other attribution models
  • Connects ad, CRM, ecommerce, analytics and warehouse systems
  • Offers a free plan plus offline conversion and identity-resolution features
  • Stitches identity across sessions, devices, browsers, and CRM records
  • Measures pipeline, closed-won revenue, offline conversions, and incrementality
  • Connects major ad, analytics, warehouse, API, and self-hosted environments
Cons
  • The Free plan is limited to 3 Shopify stores and 1 team seat
  • The Free plan retains only the last 30 days of data
  • The product's 2024 origin means a shorter operating history
  • Pricing requires contacting sales rather than selecting a published plan
  • Its broad measurement scope may exceed the needs of ad-only teams
  • Geographic incrementality experiments may not suit every testing program
Our verdict

Zobrx is a marketing intelligence platform for growth teams, ecommerce brands, agencies and enterprises. It brings together multi-touch attribution, marketing mix modeling, geo-lift incrementality testing, clean-room analytics, offline…

Read the review →

SegmentStream is a marketing measurement platform for teams that need to connect advertising, web, app, CRM, commerce, and warehouse data. It combines identity graph stitching with configurable cross-channel attribution, predictive…

Read the review →
  1. ZobrxMarketing Attribution Software 7.8Free plan · paid from $79/mo (annual) · 14-day trial
  2. SegmentStreamMarketing Attribution Software 7.4Pricing on request

Strengths and trade-offs

  • Zobrx — where it wins

    • Covers Markov, Shapley, MMM, geo-lift and other attribution models
    • Connects ad, CRM, ecommerce, analytics and warehouse systems
    • Offers a free plan plus offline conversion and identity-resolution features

    Where it doesn't

    • The Free plan is limited to 3 Shopify stores and 1 team seat
    • The Free plan retains only the last 30 days of data
    • The product's 2024 origin means a shorter operating history

  • SegmentStream — where it wins

    • Stitches identity across sessions, devices, browsers, and CRM records
    • Measures pipeline, closed-won revenue, offline conversions, and incrementality
    • Connects major ad, analytics, warehouse, API, and self-hosted environments

    Where it doesn't

    • Pricing requires contacting sales rather than selecting a published plan
    • Its broad measurement scope may exceed the needs of ad-only teams
    • Geographic incrementality experiments may not suit every testing program
  • Zobrx7.8/10 · Free plan · paid from $79/mo (annual) · 14-day trial

    Broad attribution coverage with a free plan and a $79 annual-billing entry tier.

    Visit ZobrxFull verdict →
  • SegmentStream7.4/10 · Pricing on request

    Advanced attribution and budget optimization for complex, data-rich marketing teams.

    Visit SegmentStreamFull verdict →

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update